Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation / Edition 2

Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation / Edition 2

by Paul Noble, Tom Watson
     
 

ISBN-10: 0749449799

ISBN-13: 9780749449797

Pub. Date: 11/01/2007

Publisher: Kogan Page, Ltd.

Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and

…  See more details below

Overview

Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture, evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is a handbook for both students and experienced practitioners.

Product Details

ISBN-13:
9780749449797
Publisher:
Kogan Page, Ltd.
Publication date:
11/01/2007
Series:
PR in Practice Series
Edition description:
Second Edition
Pages:
252
Product dimensions:
6.36(w) x 9.18(h) x 0.74(d)

Related Subjects

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >