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Evaluation of Health Promotion, Health Education, and Disease Prevention Programs


This comprehensive introduction features non-setting-specific discussion of evaluation for health education, health promotion, and allied health fields. A new chapter on qualitative evaluation, as well as many new research examples and case studies, strengthen the coverage in the third edition.
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This comprehensive introduction features non-setting-specific discussion of evaluation for health education, health promotion, and allied health fields. A new chapter on qualitative evaluation, as well as many new research examples and case studies, strengthen the coverage in the third edition.
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Product Details

  • ISBN-13: 9780072552546
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 8/6/2003
  • Edition description: With Powerweb
  • Edition number: 3
  • Pages: 292
  • Product dimensions: 6.08 (w) x 9.28 (h) x 0.73 (d)

Meet the Author

Richard Windsor received his BS with honors (1969) in Health Education at Morgan State College and an MS (1970) and PhD (1972) in health education from the University of Illinois. He was an Assistant Professor; College of Education at Ohio State University (1972 to 1975) .He received a post-doctoral fellowship and an MPH in maternal and child health, and was an Assistant Professor at the School of Hygiene and Public Health at Johns Hopkins U. (1976-1977). He was Professor of Public Health and Chair of the Department of Health Behavior School of Public Health; University of Alabama at Birmingham (UAB) (1977 to 1991) and Professor (1994-2000).He was a Senior Scientist (1978-1991) and Associate Director for the Cancer Prevention and Control Program of the Comprehensive Cancer Center of Alabama at the UAB School of Medicine (1987-1991). He was Associate Director for Prevention, Education and Control of the National Heart Lung and Blood Institute – NIH-U.S. Public Health Service and member of the Senior Executive Services of the U.S. government. (1991-1993). He has been the Principal Investigator or Co-PI of 10 randomized clinical trials and 12 other research studies funded by the NIH, CDC and NCHSR to test the efficacy and cost-effectiveness of public health education methods. He has been an advisor to the NICHD, NCI, NHLBI, IOM, CDC, Robert Wood Johnson Foundation, and to the WHO, Ministries of Health of Canada, Ireland, Scotland, Singapore, and the People’s Republic of China. He has been Vice-President and President (1979-1981) of the Society for Publication Health Education (SOPHE) and is a distinguished SOPHE fellow (1999). He is a recipient of the C. Everett Koop Award(1997) for his scientific and programmatic leadership of the Smoking Cessation or Reduction in Pregnancy (SCRIPT) Model. SCRIPT has been cited by the AHCPR (1996) and AHRQ Clinical Practice Guidelines (2000) as the most effective and cost-effective treatment methods for patients in Medicaid maternity care.

Noreen M. Clark is Dean of the University of Michigan School of Public Health and Marshall H. Becker Professor of Public Health. Dr. Clark has served in numerous leadership positions. She serves as National Program Director for the Robert Wood Johnson Foundation Allies Against Asthma Program. She was a member of the Advisory Council of the National Institute of Environmental Health Sciences from 1999-2002.She has served as chair of the Behavioral Science Section of the American Thoracic Society, as a member of the Pulmonary Diseases Advisory Committee for the National Heart, Lung, and Blood Institute, and as a member of the Institute's Advisory Committee on Prevention, Education, and Control. Dr. Clark is a member of the Coordinating Council of the National Asthma Education and Prevention Program and has chaired the American Lung Association (ALA) Technical Advisory Group on Asthma, and the Lung Diseases Care and Education Committee. She has served on both the Board and Council of the ALA. She is the former Editor of Health Education and Behavior. She has been president of the Society for Public Health Education and chair of the Public Health Education Section of the American Public Health Association. Among other honors, she is the recipient of the Distinguished Fellow Award, the highest honor bestowed by the Society for Public Health Education; the Derryberry Award for outstanding contribution to health education in behavioral science given by the American Public Health Association (APHA); the Health Education Research Award conferred by the National Asthma Education Program for leadership and research contributions; the Distinguished Career Award in Health Education and Promotion given by the APHA; and the Healthtrac Education Prize. Dr. Clark’s primary research specialty is self-regulation and management of disease, and she has conducted many large scale program evaluations. She is attempting to identify the elements of self regulation, and uses management of asthma and heart disease as models for examining constructs. Her studies have demonstrated that educational interventions can decrease asthma hospitalizations and medical emergencies. Her work has resulted in an archetype educational program for health care facilities distributed by the National Institutes of Health and used in hundreds of clinics nationally and internationally. A program developed in subsequent research to adapt the model for use in public schools is being disseminated by the American Lung Association and has to date reached almost 400,000 American school children. Dr. Clark has extensive international experience. Her research has focused on development and testing of interventions designed to improve health status, quality of life, and collaborative activity among rural people in Kenya and in the Philippines. In addition, she has been a consultant for a wide range of organizations working around the world including the Ethiopian Women's Welfare Association, the Ministry of Education in Nepal, the Asia Foundation in Pakistan, the Directorate of Health in Portugal, the World Bank, the United Nations Development Program, the Synergos Institute, the Community Health Authority of Madrid, and the Beijing Heart, Lung and Vessel Institute, among others. She serves on the board of directors of World Education Inc. and of Family Care International. Dr. Clark is a member of the Council on Foreign Relations, and served on the board of the Aaron Diamond Foundation. She is a member of the Institute of Medicine of the National Academy of Sciences.

Neal Richard Boyd, Ed.D., M.S.P.H., M.S., is Professor and Director of the Health Promotion Program in the Department of Prevention and Community Health in the School of Public Health and Health Services at the George Washington University. He received a B.A. in history from Carson-Newman College (1971), an M.S. in safety (1978) and Ed.D. in health education (1981) from the University of Tennessee at Knoxville and a postdoctoral M.S.P.H. in public health with a concentration in behavioral science (1991) from the School of Public Health at the University of Alabama at Birmingham. He was a post-doctoral fellow in cancer prevention and control at the Comprehensive Cancer Center of Alabama (1989-1991) and was a Cancer Prevention Fellow at the National Cancer Institute (1991-1993). He was an Assistant Professor/Associate Professor in the Department of Health and Safety Education at the University of Southern Mississippi (1981-1989) and a member of the faculty of the Fox Chase Cancer Center (1993-1999). His research interests include evaluation of the efficacy/effectiveness of minimal contact/self-help interventions in tobacco control and chronic disease risk reduction with a variety of modalities including self-help guides, live proactive telephone counseling, computer-based interactive voice response telephone systems, and computer-generated tailored print communications. He has been a smoking cessation consultant with numerous state, regional, and national public health organizations.

Robert M. Goodman, Ph.D., M.P.H., M.A., is the Usdin Family Professor in Community Health Sciences at the Tulane University School of Public Health and Tropical Medicine. Formally, he was Director of the Center for Community Research at The Wake Forest University School of Medicine,. and a faculty member at the University of North Carolina and University of South Carolina Schools of Public Health. Dr. Goodman has written extensively on issues concerning community health development, community capacity, community coalitions, evaluation methods, organizational development, and the institutionalization of health programs. He has been the principal investigator and evaluator on projects for The Centers for Disease Control and Prevention, The National Cancer Institute, The Centers for Substance Abuse Prevention, The Children’s Defense Fund, and several state health departments. In 1992, the Health Education and Health Promotion Section of the American Public Health Association awarded Dr. Goodman with its Early Career Award, and in 1994, the Association of State and Territorial Directors of Health Education and Centers for Disease Control and Prevention jointly honored him with the Health Promotion and Education Advocacy Award for advocacy at the state and national levels. In 1999, Dr. Goodman received an endowed professorship (The Usdin Family Professor in Community Health Sciences). Recently, Dr. Goodman served as the PI of a three-year study funded through the CDC Prevention Research Centers that utilized qualitative case studies as a first phase in developing valid measurements for community capacity and related social protective factors. Additionally, he was the PI of a multi-site qualitative evaluation of the Centers for Excellence in Women’s Health of the National Institutes of Health.

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Table of Contents

1. Introduction to Evaluation

2. Planning an Evaluation

3. Measurement in Evaluation

4. Process Evaluation

5. Qualitative Evaluation

6. Formative and Impact Evaluation

7. Cost Evaluation

Appendix A: Evaluation Reporting

Appendix B: Specification of the Role of the Entry-Level Health Educator



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