Event Management / Edition 1

by Lynn Van Der Wagen, Brenda R. Carlos

Overview

  Event Management is packed full of "true to life" examples of events across the nation—illustrating all the skills needed to become a successful event manager. From this book readers will learn how to design, plan, market, and stage an event. In addition, readers will learn how to manage staff and staffing problems and to ensure the safety of everyone involved. Topics will also discuss what is needed for legal compliance, risk management, financial control and successful event evaluation.   Topics include: Size and types of events; Event teams; Concept and design; Feasibility; Legal compliance; Event marketing; Sponsorship; Promotion; Financial management; Risk management; Planning; Protocol; Choosing the event site; Developing the theme; Conducting rehearsals; Managing the environment; Staffing; Leadership; Operations and logistics; Safety and security; Crowd management and evacuation; Monitoring, control and evaluation; and Careers in a changing environment.   For anyone entering the rapidly growing field of event management or a reference for professionals such as Event Manager, Meeting Planner, Corporate Meeting Planner, Conference Organizer, Venue Manager, Tourism Event Coordinator, Sports Competition Manager, Sponsorship Manager, Event Designer, Convention Planner, Association Manager, Professional Fundraisers, and Executive Directors for Non-Profit Organizations.

Product Details

ISBN-13:	9780131149380
Publisher:	Pearson
Publication date:	02/08/2020
Series:	Pearson Custom Library: Hospitality and Culinary Arts Series
Edition description:	New Edition
Pages:	320
Product dimensions:	6.90(w) x 9.10(h) x 0.80(d)

About the Author

Brenda R. Carlos is publisher and managing editor for the Hospitality News Group which publishes Hospitality News for the Western US and the International Education Guide. She is the author of numerous articles and chapters in books focusing on all aspects of the hospitality industry. She is a graduate of Brigham Young University, Provo, Utah. Brenda is a member of the International Foodservice Editorial Council.

Table of Contents

1. Introduction to Event Management.

Size of Events. Types of Events. The Event Team. Code of Ethics.

2. Concept and Design.

Developing the Concept. Analyzing the Concept. Designing the Event. Logistics of the Concept.

3. Feasibility.

Keys to Success. The SWOT Analysis.

4. Legal Compliance.

Relevant Legislation. Stakeholders and Official Bodies. Contracts.

5. Marketing.

Nature of Event Marketing. Process of Event Marketing. The Marketing Mix. Sponsorship.

6. Promotion.

Image/Branding. Advertising. Publicity. Public Relations.

7. Financial Management.

The Budget. Break-Even Point. Cash Flow Analysis.Profit and Loss Statement. Balance Sheet. Financial Control Systems. Panic Payments.

8. Risk Management.

Process of Risk Management. Incident Reporting. Emergency Response Plans. Standards for Risk Management.

9. Planning.

Develop a Mission/Purpose Statement. Establish the Aims of the Event. Establish the Objectives. Prepare an Event Proposal. Make Use of Planning Tools.

10. Protocol.

Titles. Dress for Formal Occasions. Protocol for Speakers. Religious and Cultural Protocol. Protocol for Sporting Ceremonies. Rules for Flag Flying.

11. Staging.

Choosing the Event Site. Developing the Theme. Conducting Rehearsals. Providing Services. Arranging Catering. Organizing Accommodation. Managing the Environment.

12. Staffing.

Developing Organization Charts. Preparing Job Descriptions. Recruitment and Selection. Drawing Up Rosters. Training. Briefing Staff. Managing Legal Requirements. Preparing Staffing Plans. Developing Recognition Strategies. Managing Volunteers.

13. Leadership.

Developing Leadership Skills. Managing Temporary and Diverse Teams. Group Development. Improving Communication. Time Management. Planning and Managing Meetings.

14. Operations and Logistics.

Logistics. Policies. Procedures. Performance Standards. Functional Areas. Leadership and Staff Motivation.

15. Safety and Security.

Security. Occupation Safety and Health. Incident Reporting.

16. Crowd Management and Evacuation.

The Crowd Management Plan. Major Risks. Crowd Management. Emergency Planning. Implementing Emergency Procedures.

17. Monitoring, Control and Evaluation.

Monitoring and Control Systems. Operational Monitoring and Control. Evaluation. The Broader Impact of Events.

18. Careers in a Changing Environment.

Job opportunities. Keeping Up to Date.

Appendix 1. Supplementary Internet Links.


Appendix 2. Event Proposal.


Appendix 3. Professional Associations.


Appendix 4. Education Programs.


Bibliography.


Index.

Preface

The Project

• Deliver a Powerful Presentation
• Create an Environment of Celebration
• Transform an Active Aircraft Paint Hangar into a Beautiful Ballroom
• Reveal the Stunning New Paint Scheme of the Boeing 777 to 7,000 Members of the Press and Employees of a Major Airline

The Challenge

• Only 3 Weeks Lead-Time until the Event
• Secure FAA Permits for Our Crew to Enter a Highly Secured Area of Atlanta's Hartfield International Airport
• Hide a 250-foot-long by 220-foot-wide Commercial Aircraft
• Create Hanging Points for Lighting and Sound Equipment in a Hangar with 5 Hard Slick Metal Walls
• Cover 54 Feet of Paint-Splattered Walls

The Experience

• Magical Wonderment!
• Soft Lighting
• Beautiful Fabric Draped Along the Wall
• Time-Lapse Video Showing the Evolution of the Aircraft's Interior and Paint Scheme
• Confetti Cannons Dramatically Explode
• Blinding Light Pours into the Hangar as the Door Quickly Draws Back
• The Striking New Boeing 777 Gleaming in the Sun!

The Results

• An Amazing Success!
• A Dramatic Introduction to the Transformed Brand Identity
• A Bridge into the Future
• A Lasting Impression on the Press and Employees
• Corporate and Brand Enthusiasm

Whether you're involved in creating an event such as the one listed above, which introduced over 7,000 members of the press and employees of a major airline to a new product, organizing a walk/run for a charitable event, or working on a local blues festival, the event management industry is full of excitement. Certainly no one day in the life of an event manager is ever alike. The event business is a dynamic one that is not free from frustration—but in the end, most event managers believe that they have the best job on earth.

The event and convention industry is a $100 billion industry and currently employs 1.5 million people. This has precipitated the increase in the popularity of studies of event management. For those who are looking for an exciting career, where their organizational skills and attention to detail along with their creativity can be fully utilized, this is an industry that is attracting many of the country's brightest students.

As an author who has written about the hospitality and event industry for the past decade, it has been my privilege to be able to compile this text. I have many people to thank. First and foremost I would like to thank Lynn Van Der Wagen. It has been a rewarding experience to adapt her original text, which was published in Australia. Thanks goes to Lynn for providing a number of photos that were used in this text. To Vern Anthony my Prentice Hall/Pearson editor and his staff who have shown tremendous interest and support for this work. To Ed Sanders, my mentor, who has always believed in me and helped me to grow in the industry. To the many associations, organizations and professionals that freely shared their data and ideas with me. Their examples are what make this text come alive and truly represent the U.S. market.

Most of all I must thank my dear family, who are the reason that I want to work hard and improve myself. Rudy, you're the best. Chad, Clint, and Melissa I appreciate your support. Mom and dad too, you taught me that I can accomplish anything I set my mind on as long as I'm willing to put in the required work.

And finally, a special thanks to all the students and educators who will turn to this book. I have kept you in mind during every phase of writing this manuscript. It is my hope that this book will become a great resource to you. May all your events be successful!

Brenda R. Carlos