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Introduction to Event Marketing.
Event Promotion, Advertising, and Public Relations.
Electronic Event Marketing Strategies.
Funding the Event Marketing Program.
Marketing Association Meetings, Conferences, Events, and Expositions.
Marketing Corporate Meetings, Products, Services, and Events.
Marketing Festivals, Fairs, and Other Special Events.
Trends in Event Marketing.
Appendix A: Selling Summerville's Celebration to the Press.
Appendix B: Resources.
Posted June 27, 2002
Although this is a textbook about events marketing, I heartily recommend it for anyone who could use clear, concise, complete, informative, and interesting suggestions on organization, people management skills, and basically getting through life successfully. The layout is user-friendly, attractive, and conducive to cross-referencing and finding information quickly. Added attractions are the relevant quotes at the beginning of each chapter and the personal anecdotes at the end of each chapter. Events Marketing displays an innovative and valuable approach that will impact positively on everyone who reads it.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.