Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions / Edition 1

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Overview

Authored by a well-known figure in the field.
  • Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
  • Individual chapters address the differences involved in marketing different types of events.
  • Examines future trends and key issues such as how to reach new event attendees.
  • Includes appendices with sample forms, contracts, and more.
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Product Details

  • ISBN-13: 9780471401797
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/28/2002
  • Series: Wiley Event Management Series , #2
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 7.80 (w) x 9.60 (h) x 0.72 (d)

Meet the Author

LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE's School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.
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Table of Contents

Foreward.

Preface.

Introduction to Event Marketing.

Event Promotion, Advertising, and Public Relations.

Electronic Event Marketing Strategies.

Funding the Event Marketing Program.

Marketing Association Meetings, Conferences, Events, and Expositions.

Marketing Corporate Meetings, Products, Services, and Events.

Marketing Festivals, Fairs, and Other Special Events.

Trends in Event Marketing.

Appendix A: Selling Summerville's Celebration to the Press.

Appendix B: Resources.

References.

Index.

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted June 27, 2002

    Rave for Event Marketing by Leonard H. Hoyle

    Although this is a textbook about events marketing, I heartily recommend it for anyone who could use clear, concise, complete, informative, and interesting suggestions on organization, people management skills, and basically getting through life successfully. The layout is user-friendly, attractive, and conducive to cross-referencing and finding information quickly. Added attractions are the relevant quotes at the beginning of each chapter and the personal anecdotes at the end of each chapter. Events Marketing displays an innovative and valuable approach that will impact positively on everyone who reads it.

    Was this review helpful? Yes  No   Report this review
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