Event Planning Ethics and Etiquette: A Principled Approach to the Business of Special Event Managementby Judy Allen
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The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and pleasure blurs and the nature of relationships gets cloudy. With a thoughtless act or a less-than-tactful word, long-lasting business relationships can be ruined forever.
Beyond that, budgets are on the chopping block and competition for business is tight. In that environment, people often cut not just financial corners, but the ethical ones, too. There's a fine line between innocent perks and inappropriate gifts or kickbacks. Event planners today must navigate a minefield of potentially sticky situations that can easily blow up in their face. Without a professional code, lines of acceptable behavior are easily crossed. And what you do personally can hurt you professionally.
Event Planning Ethics and Etiquette provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly competitive market using ethical business practices.
- Explains how to establish policies and codes of behavior, in the office and onsite at events.
- Offers guidelines on when it is acceptable to accept a gift, what is acceptable, and what is inappropriate.
- Shows how to prepare yourself, as well as your staff, for what to expect, and how to handle the unexpected with business finesse.
- Covers business etiquette in event planning crisis management situations.
- Helps you to avoid putting yourself and your company at personal and professional risk.
- Features real-life examples and situations, and advice on how to handle them with poise and professionalism.
- Includes a list of "Event Planning Do's and Don'ts."
Judy Allen strikes again. The veteran event planner and president of Judy Allen Productions, Toronto, has published her third book on event planning in the past four years. Allen's latest, Event Planning Ethics and Etiquette (Wiley, June 2003) takes on a range of issues in which planners are called on to use their professional discretion, from fam trips to business favors.
Allen writes with the voice of experience and offers readers guidelines for establishing ethical policies in the office and on-site at events. The advice on etiquette might seem self-evident to experienced professionals, but it is nonetheless a good refresher and excellent reading for novices who need to know how to keep personal and professional boundaries from being crossed.
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What People are Saying About This
Professor and Chair Tourism and Convention Administration Department Harrah College of Hotel Administration University of Nevada, Las Vegas
CSEP Classic Effects by Events, Inc. President, International Special Events Society (ISES)
President Convention Industry Council
CMM, CMP, CSEP Director Meetings, Events & Sponsorships Human Resources Professionals Association of Ontario
Program Coordinator Event Management Certificate Program Ryerson University
Marta Pawych, CMM, CMP, CSEP
Director Meetings, Events & Sponsorships
Human Resources Professionals Association of Ontario
"The importance of developing long-term relationships between planners and suppliers is driven home in this outstanding book on ethics and business etiquette in the events industry. The reader is taken through scenarios that point out areas of ethical lapses that are often just considered as 'the cost of doing business.' Advice is given on how to choose relevant gifts that are appropriate, and not construed as a bribe or a kickback. From business meals to familiarization trips, there is practical advice on accepting or refusing perks. This is an extremely timely and much-needed book."
Patti J. Shock
Professor and Chair
Tourism and Convention Administration Department
Harrah College of Hotel Administration
University of Nevada, Las Vegas
"The goal of the Convention Industry Council is to advance the professionalism of the meeting, convention, and exhibition industry. Judy Allen's book on ethics and etiquette for event planning certainly supports this mission. We salute her efforts. In today's competitive business environment, it is now more important than ever to distinguish yourself and your company with ethical business practices. Business relationships based on mutual trust and honest business practices will weather any economic storm and build a successful future for all involved."
Mary E. Power
Convention Industry Council
"Ethics and etiquette are the ultimate foundation of event planning. This book outlines all of the criteria necessary for each and every event planner to be a success. The relevancy of this information has never been more important in the industry than it is today. My thanks to Judy Allen."
Mary Lou Josey
Coordinator, Event Management Certificate Program
"The study and discussion of ethics is both intriguing and valuable, especially in the ever-expanding special events industry. Judy Allen's book, Event Planning Ethics and Etiquette, addresses many areas of this fascinating topic. I welcome a book that provokes special events professionals to examine their opinions and beliefs on ethics, etiquette, and accepted business practices."
David L. Spear, CSEP
Classic Effects by Events, Inc.
President, International Special Events Society (ISES)
Meet the Author
Judy Allen is one of the world's leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events-corporate, social, and celebrity-for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney's worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison's 25th anniversary celebration for Fiddler on the Roof.
Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.
The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.
Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home LivingTM (www.sensualhomeliving.com) and other initiatives.
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