Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events

Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events

by Judy Allen
     
 

For event planners, there's no such thing as a dress rehearsal!

Any event you plan and stage is a reflection of your company's image — from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is

…  See more details below

Overview

For event planners, there's no such thing as a dress rehearsal!

Any event you plan and stage is a reflection of your company's image — from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high-wire act without the safety nets. Event Planning gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on every aspect of organizing and managing special events:

  • Choosing the best venue
  • Preparing and managing the budget
  • Scheduling and staffing
  • Coordinating food and beverage, décor, entertainment, and themes
  • Working with professionals, such as public relations firms and creative directors.

What you don't know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management. Event Planning:

  • Includes sample costing forms to help you generate a detailed project plan and budget.
  • Explains what you need to ask before you contract with suppliers.
  • Is loaded with practical tips and examples that will help you avoid expensive mistakes.
  • Features a companion website with forms from the book, additional forms, author Q&A, and more.

Event Planning takes you behind the scenes, and provides practical tools for anyone who has to plan and execute a truly special event:

  • Corporate in-house event planners
  • Public relations and communications companies, and their clients
  • Marketing and corporate communications professionals
  • Fundraisers and not-for-profit organizations
  • Professionals in the hospitality and entertainment industries

Read More

Editorial Reviews

From the Publisher
“…we highly recommend this well-organised, very practical book to all event planners…” (getAbstract.com, 8th November 2005)
Duff Shaw
Finally a text book that is fun to read and interesting is not an oxymoron! Judy Allen's books write about the hands experiences from an industry professional. A must read and reference in your Special Events Library.—CMP, CITE, Ryerson University, School of Hospitality and Tourism Management
Corporate Meetings & Incentives Magazine
Leave it to a veteran event planner to write a soup-to-nuts book on how to do it right. Judy Allen, founder and president of Judy Allen Productions, has put it all down in Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events.
International Guild of Professional Butlers
A MUST have this valuable reference book for professionals who are involved in parties large or small. The overall theme of the book is the importance of a step-by-step process in the planning and organizing of any kind of event. This book helps you to visualize the planning process. The attention to details that Ms. Allen brings to the readers attention is amazing. Each chapter is a virtual check list for things to consider and get answers for. Each chapter is made more interesting with true event occurrences and helpful tips.
Meeting Professional Magazine
Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as useful working guide.
Sucess Magazine
A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands.
Sales Promotion Magazine for Canadian Executives
Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance.
Special Events Magazine
Now Read This! Judy Allen's book offers advice on choosing the best venue; preparing and managing budgets; decor...and more.
Marketing Magazine
A guide to well planned events. Event Planning by Judy Allen is a must for any PR Maven.

Product Details

ISBN-13:
9780471644125
Publisher:
Wiley
Publication date:
05/01/2000
Pages:
320
Product dimensions:
6.32(w) x 9.39(h) x 0.93(d)

What People are saying about this

From the Publisher
"Event Planning will provide both beginning and seasoned event planners the tools to be successful in a competitive marketplace. As you read through Even Planning, you realize how much detail and value you must provide to have a successful event. Event Planning is a realistic conceptual framework for planning successful events."
John Bailey, National Account Executives, Marriott International, Inc.

"This book is long overdue and will make a great contribution to the event planning industry."
Keith Stein, Vice President Corporate Affairs, Magna International Inc.

Praise for Event Planning
"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."
—Meeting Professional Magazine

"A blueprint for executing events for 50 or 2,000 with budgets of a few thousand dollars to hundreds of thousands."
—Success Magazine

"Event Planning will save beginning event planners from plenty of heartbreak and headaches."
Lisa Hurley, Special Events Magazine

"Event Planning gives readers a blueprint for planning and executing special events for flair. Consider the book as preventative maintenance."
—Sales Promotion Magazine

"A guide to well planned events. Event Planning is a must for any Pr maven.t"
—Marketing Magazine

"This book will be a help to all event planners, from rank beginners to seasoned professionals. It provides excellent guidelines as well as helpful details."
Katherine Kossuth, Director of Operations and Special Events, Canadian Film Center

PRAISE FOR The Business of Event Planning, ALSO BY JUDY ALLEN

"The  Business of Event Planning is a must-read for those in the event planning business. Strategic in thought and design and user-friendly in presentation, it literally tells youu the paths to follow and the pitfalls to avoid. Well told, with examples to follow and stories to relate to, it's the 'how-to' that's a 'must-do' for the meetings, incentive, and event planning industry."
—Peggy Whitman, President, Solciety of Incentive & Travel Executives; and Western Regional Sales Director, Marriott Incentive Awards

"Written for anyone who has to prepare dynamite meetings and special events, The Business of Event Planning is your bible and a must-have desktop reference. Thenks, Judy Allen! You saved the day!"
—Susan Fenner Ph.D., Manger, Education and Professional Development, International Association of Admistrative Professionals (IAAP)

"Guidance for new planners, reminders for experienced ones, and useful tips for everyone. This book has it all! It's the key that unlocks the mystery behind event planning, and should be mandatory reading for planners everywhere."
—Leslie McNabb, Senior Manager Event Planning, Scotia Capital

Read More

Meet the Author

Judy Allen is one of the world's leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events-corporate, social, and celebrity-for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney's worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison's 25th anniversary celebration for Fiddler on the Roof.
Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.
The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.
Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home LivingTM (www.sensualhomeliving.com) and other initiatives.

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >