Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences and Conventions, Incentives and Other Special Events / Edition 2

Hardcover (Print)
Rent
Rent from BN.com
$11.20
(Save 75%)
Est. Return Date: 10/29/2014
Used and New from Other Sellers
Used and New from Other Sellers
from $22.87
Usually ships in 1-2 business days
(Save 49%)
Other sellers (Hardcover)
  • All (26) from $22.87   
  • New (17) from $26.06   
  • Used (9) from $22.87   

Overview

For event planners, there’s no such thing as a dress rehearsal!

Any event you plan and stage is a reflection of your organization’s image — from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on:

  • Choosing the best venue
  • Preparing and managing the budget, with sample costing forms included
  • Scheduling, staffing, and collaborating with other related professionals
  • Coordinating food and beverage, décor, entertainment, and themes.

It’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes:

  • Changes in security planning since 9/11
  • Innovations in technology and how they can improve – or ruin – an event
  • How to stage an environmentally friendly event
  • New and updated examples and case studies of where things went right – and wrong
  • Event Risk Assessment – What You Need to Consider before Contracting
  • How keep your budget on target and where to find hidden surcharges
  • Ways on how to ease airport stress and make air travel a pleasurable part of the participant’s event experience
  • When and When Event Planners and their Suppliers will need Work Visas
  • What you need to include in your client’s event history in order to design your next event so that it maximizes your client’s return on their event investment
  • A companion website with downloadable versions of the checklists, additional forms and tools, author Q&A, and more at www.wiley.ca/go/event_planning.

What you don’t know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event:

  • Corporate in-house event planners
  • Public relations and communications companies, and their clients
  • Marketing and corporate communications professionals
  • Fund-raisers and not-for-profit organizations
  • Professionals in the hospitality and entertainment industries.
  • Business professionals in charge of planning and handling their company’s events

Praise for Event Planning

"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."
Meeting Professional Magazine

"A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands."
Success Magazine

"Event Planning will save beginning event planners from plenty of heartbreak and headaches."
Lisa Hurley, Editor, Special Events Magazine

"Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance."
Sales Promotion Magazine

"A guide to well planned events. Event Planning is a must for any PR maven."
Marketing Magazine

"This book will be a help to all event planners, from rank beginners to seasoned professionals. It provides excellent guidelines as well as helpful details."
—Katherine Kossuth, Director of Operations and Special Events, Canadian Film Center

"Sometimes a name just says it all. That's the case with the updated second edition of Judy Allen's Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives, and Other Special Events. Allen not only delivers on the title's comprehensive promise, but also addresses changes in the industry since the first edition was published in 2000, such as the increased role of procurement and the growth of virtual events. Each chapter provides tips and sample checklists and outlines the paths to follow and the pitfalls to avoid in every aspect of meeting planning, from venue selection to on-site execution." —Corporate Meetings and Incentive Magazine / MeetingsNet.com

"I recommend that Judy Allen's book, Event Planning: The Ultimate Guide 2nd edition, become your Bible for approaching your next affair, whether it's a meeting, conference, incentive travel function or fundraising gala. My copy has highlighting on virtually every page. Yours will, too. After you've read this book (or one of ten others she's authored), you'll be an expert on creating unforgettable events your attendees will enjoy and remember for a very long time." —Dave Egan, Head Writer, Writers Direct Group

For downloadable versions of the checklists, additional forms and tools, author Q&A, and more, please visit our companion website at www.wiley.ca/go/event_planning.

Read More Show Less

Editorial Reviews

Corporate Meetings & Incentives Magazine
Leave it to a veteran event planner to write a soup-to-nuts book on how to do it right. Judy Allen, founder and president of Judy Allen Productions, has put it all down in Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events.
International Guild of Professional Butlers
A MUST have this valuable reference book for professionals who are involved in parties large or small. The overall theme of the book is the importance of a step-by-step process in the planning and organizing of any kind of event. This book helps you to visualize the planning process. The attention to details that Ms. Allen brings to the readers attention is amazing. Each chapter is a virtual check list for things to consider and get answers for. Each chapter is made more interesting with true event occurrences and helpful tips.
Duff Shaw
Finally a text book that is fun to read and interesting is not an oxymoron! Judy Allen's books write about the hands experiences from an industry professional. A must read and reference in your Special Events Library.—CMP, CITE, Ryerson University, School of Hospitality and Tourism Management
Meeting Professional Magazine
Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as useful working guide.
Sucess Magazine
A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands.
Sales Promotion Magazine for Canadian Executives
Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance.
Special Events Magazine
Now Read This! Judy Allen's book offers advice on choosing the best venue; preparing and managing budgets; decor...and more.
Marketing Magazine
A guide to well planned events. Event Planning by Judy Allen is a must for any PR Maven.
Read More Show Less

Product Details

  • ISBN-13: 9780470155745
  • Publisher: Wiley
  • Publication date: 1/20/2009
  • Edition number: 2
  • Pages: 458
  • Sales rank: 107,212
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.40 (d)

Meet the Author

Judy Allen is one of the world’s leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events—corporate, social, and celebrity—for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney’s worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison’s 25th anniversary celebration for Fiddler on the Roof.
Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.
The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.
Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living™ (www.sensualhomeliving.com) and other initiatives.
Read More Show Less

Table of Contents

Preface.

Acknowledgements.

Chapter 1:The First Steps: Initial Planning and Budgeting.

How Much Can You Spend?

The Purpose of the Event.

Initial Planning.

Visualization.

Budget Breakdown.

Chapter 2: Organization and Timing.

Critical Path.

Function Sheets.

Timing Is Everything.

The Time of the Day and the Day of the Week.

Date Selection,

Chapter 3: Location, Location, Location.

Site Selection.

Location Requirements.

Hotels and Convention Centres.

Restaurant, Private Venues, Catering.

Location: Q&A.

Theatres.

Tents.

Contracts.

Gala Openings in New Venues.

Chapter 4: Transportation.

Limousines.

Motor Coaches.

Parking Transportation: Q&A.

Chapter 5: Guest Arrival.

Weather Considerations.

Arrival & Weather Considerations: Q&A.

Fanfare.

Fanfare: Q&A.

Registration: Guest Pass Security and Ticket Pick-up.

Registration: Q&A.

Chapter 6: Venue Requirements.

Staging, Audio-Visual, Lighting.

Staging, Audio-Visual, Lighting: Q&A.

Room Requirements: Q&A.

Chapter 7: Who's It All For?

The Guest List.

Invitations.

Media.

Media: Q&A.

Children At Your Event.

Chapter 8: Food and Beverage.

Menu Planning.

Staffing.

Chapter 9: Other Considerations.

Entertainment.

Entertainment: Q&A.

Photographer.

Photographer: Q&A.

Themes and Programs.

Final Touches.

Conclusion.

It's A Wrap.

Applause! Applause!

Your Next Event.

Appendix A: Sample Cost Sheets.

Appendix B: Sample Payment Schedules.

Appendix C: Sample Function Sheets.

Index.

Read More Show Less

Customer Reviews

Average Rating 3.5
( 10 )
Rating Distribution

5 Star

(2)

4 Star

(3)

3 Star

(4)

2 Star

(1)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 10 Customer Reviews
  • Posted October 12, 2012

    more from this reviewer

    Great for conference planners, not so great for "everyday" event coordinators...

    Primarily, this book addresses large-scale indoor parties and events (think wedding receptions, large conferences, etc.). This book is less on-point for smaller scale fund raisers, special meetings, book club organizers, etc. Most of the detail in this book would be addressed by the onsite coordinator and caterers from the hotel/venue, but for new planners it may be nice to have check-lists and leading questions to keep the hotel/venue hospitality staff aligned with your specifications for the event.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 8, 2010

    The Perfect Gift

    I purchased this book for a friend's daughter who is attending college for fashion design, but really wants to do event planning also. She is now interning with a professional event planner in California and says this book will really help her in her chosen career. Before getting this book as a gift, she was not aware a book like this existed and is really happy with it.

    2 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 17, 2010

    No text was provided for this review.

  • Anonymous

    Posted September 4, 2010

    No text was provided for this review.

  • Anonymous

    Posted July 29, 2009

    No text was provided for this review.

  • Anonymous

    Posted August 21, 2010

    No text was provided for this review.

  • Anonymous

    Posted April 8, 2011

    No text was provided for this review.

  • Anonymous

    Posted November 26, 2011

    No text was provided for this review.

  • Anonymous

    Posted April 2, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 24, 2009

    No text was provided for this review.

Sort by: Showing all of 10 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)