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Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
     

Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events

3.6 10
by Judy Allen
 

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This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events.

Overview

This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events.

Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.

Editorial Reviews

Corporate Meetings & Incentives Magazine
Leave it to a veteran event planner to write a soup-to-nuts book on how to do it right. Judy Allen, founder and president of Judy Allen Productions, has put it all down in Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events.
International Guild of Professional Butlers
A MUST have this valuable reference book for professionals who are involved in parties large or small. The overall theme of the book is the importance of a step-by-step process in the planning and organizing of any kind of event. This book helps you to visualize the planning process. The attention to details that Ms. Allen brings to the readers attention is amazing. Each chapter is a virtual check list for things to consider and get answers for. Each chapter is made more interesting with true event occurrences and helpful tips.
Duff Shaw
Finally a text book that is fun to read and interesting is not an oxymoron! Judy Allen's books write about the hands experiences from an industry professional. A must read and reference in your Special Events Library.—CMP, CITE, Ryerson University, School of Hospitality and Tourism Management
Meeting Professional Magazine
Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as useful working guide.
Sucess Magazine
A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands.
Sales Promotion Magazine for Canadian Executives
Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance.
Special Events Magazine
Now Read This! Judy Allen's book offers advice on choosing the best venue; preparing and managing budgets; decor...and more.
Marketing Magazine
A guide to well planned events. Event Planning by Judy Allen is a must for any PR Maven.

Product Details

ISBN-13:
9780470738627
Publisher:
Wiley
Publication date:
03/09/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
448
Sales rank:
590,856
File size:
4 MB

Meet the Author

Judy Allen is one of the world’s leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events—corporate, social, and celebrity—for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney’s worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison’s 25th anniversary celebration for Fiddler on the Roof.
Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.
The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.
Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living™ (www.sensualhomeliving.com) and other initiatives.

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Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences and Conventions, Incentives and Other Spec 3.6 out of 5 based on 0 ratings. 10 reviews.
Digby More than 1 year ago
Primarily, this book addresses large-scale indoor parties and events (think wedding receptions, large conferences, etc.). This book is less on-point for smaller scale fund raisers, special meetings, book club organizers, etc. Most of the detail in this book would be addressed by the onsite coordinator and caterers from the hotel/venue, but for new planners it may be nice to have check-lists and leading questions to keep the hotel/venue hospitality staff aligned with your specifications for the event.
Anonymous More than 1 year ago
I purchased this book for a friend's daughter who is attending college for fashion design, but really wants to do event planning also. She is now interning with a professional event planner in California and says this book will really help her in her chosen career. Before getting this book as a gift, she was not aware a book like this existed and is really happy with it.
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