Event Sponsorship / Edition 1

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Overview

Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.
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Product Details

  • ISBN-13: 9780471126010
  • Publisher: Wiley
  • Publication date: 10/18/2002
  • Series: Wiley Event Management Series , #5
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 320
  • Sales rank: 818,104
  • Product dimensions: 7.90 (w) x 9.60 (h) x 0.92 (d)

Table of Contents

Foreword
Preface
The History of Sponsorship
Ch. 1 Outstanding Events Sell Sponsorship 1
Ch. 2 The Sponsorship Marketing Plan 21
Ch. 3 Research: The Sponsor's Perspective 39
Ch. 4 The Effective Sponsorship Proposal 53
Ch. 5 Benefits: The Formula for Sponsorship Success and Growth 73
Ch. 6 Creating the Proper Image in the Eyes of Your Sponsors 89
Ch. 7 The Creative Approach to Sponsorship 103
Ch. 8 The Keys to Successful Sponsorship Sales 117
Ch. 9 The Legal Issues in Event Sponsorship 131
Ch. 10 The Staff - Sponsor-Client Relationship 151
Ch. 11 The Law of Return: How to Keep Sponsors Coming Back 165
Ch. 12 The Sponsorship Evaluating Process 179
Ch. 13 The Globalization of Event Sponsorship 207
Ch. 14 The Importance of Networking 219
Ch. 15 The Future of Global Event Sponsorship 233
App. 1 Resources - Sponsorship Books for Event Managers 249
App. 2 Periodicals for Event Managers 253
App. 3 Organizations and Resources for Event Managers 255
App. 4 Directories for Event Managers 261
App. 5 Web Sites for Event Managers 263
App. 6 Video Resources for Sponsorship 265
App. 7 Sample Sponsorship Proposal 267
App. 8 Sample Letter of Agreement, Creative Strategies Group, Denver 271
App. 9 Sample Contract, Portland Rose Festival 275
App. 10 Sample Benefit Report, Three Rivers Festival, Pittsburgh 283
Index 291
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