Event Sponsorship / Edition 1

Hardcover (Print)
Rent from BN.com
(Save 79%)
Est. Return Date: 10/26/2014
Used and New from Other Sellers
Used and New from Other Sellers
from $24.44
Usually ships in 1-2 business days
(Save 69%)
Other sellers (Hardcover)
  • All (23) from $24.44   
  • New (8) from $44.41   
  • Used (15) from $24.44   


Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.
Read More Show Less

Product Details

  • ISBN-13: 9780471126010
  • Publisher: Wiley
  • Publication date: 10/18/2002
  • Series: Wiley Event Management Series , #5
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 320
  • Sales rank: 394,471
  • Product dimensions: 7.90 (w) x 9.60 (h) x 0.92 (d)

Table of Contents

The History of Sponsorship
Ch. 1 Outstanding Events Sell Sponsorship 1
Ch. 2 The Sponsorship Marketing Plan 21
Ch. 3 Research: The Sponsor's Perspective 39
Ch. 4 The Effective Sponsorship Proposal 53
Ch. 5 Benefits: The Formula for Sponsorship Success and Growth 73
Ch. 6 Creating the Proper Image in the Eyes of Your Sponsors 89
Ch. 7 The Creative Approach to Sponsorship 103
Ch. 8 The Keys to Successful Sponsorship Sales 117
Ch. 9 The Legal Issues in Event Sponsorship 131
Ch. 10 The Staff - Sponsor-Client Relationship 151
Ch. 11 The Law of Return: How to Keep Sponsors Coming Back 165
Ch. 12 The Sponsorship Evaluating Process 179
Ch. 13 The Globalization of Event Sponsorship 207
Ch. 14 The Importance of Networking 219
Ch. 15 The Future of Global Event Sponsorship 233
App. 1 Resources - Sponsorship Books for Event Managers 249
App. 2 Periodicals for Event Managers 253
App. 3 Organizations and Resources for Event Managers 255
App. 4 Directories for Event Managers 261
App. 5 Web Sites for Event Managers 263
App. 6 Video Resources for Sponsorship 265
App. 7 Sample Sponsorship Proposal 267
App. 8 Sample Letter of Agreement, Creative Strategies Group, Denver 271
App. 9 Sample Contract, Portland Rose Festival 275
App. 10 Sample Benefit Report, Three Rivers Festival, Pittsburgh 283
Index 291
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)