×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Events Management / Edition 3
     

Events Management / Edition 3

by Glenn Bowdin
 

See All Formats & Editions

ISBN-10: 1856178188

ISBN-13: 2901856178180

Pub. Date: 10/10/2010

Publisher: Taylor & Francis

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:

  • Introduces the concepts of event planning and management
  • Presents the study of events management within an academic environment
  • Discusses the key components for

Overview

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:

  • Introduces the concepts of event planning and management
  • Presents the study of events management within an academic environment
  • Discusses the key components for staging an event, covering the whole process from creation to evaluation
  • Examines the events industry within its broader business context, covering impacts and event tourism
  • Provides an effective guide for producers of events
  • Contains learning objectives and review questions to consolidate learning

Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival.

Carefully constructed to maximise learning, the text provides the reader with:

  • A systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting
  • Fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management
  • A companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers
NB this title is only available in the UK, Europe, Middle East and Africa


  • This systematic guide to organizing successful events with a case study in each chapter prepares students to tackle any problems they may face in managing events

  • Thoroughly revised and updated with three new chapters and expanded content on managing marketing, law and risk so that students benefit from the latest research in the field

  • Supported by an instructor website: this fantastic resource contains additional material to save lecturers time spent gathering teaching resources to support lectures, seminars and tutorials

Product Details

ISBN-13:
2901856178180
Publisher:
Taylor & Francis
Publication date:
10/10/2010
Series:
Events Management Series
Edition description:
NE
Pages:
774

Table of Contents

An overview of the events field; Perspectives on events; Event impacts and legacies; Event tourism planning; Sustainable development and events; The strategic planning function; Conceptualising the event; Project management for events; Financial management and events; Human resource management and events; Marketing planning for events; Promotion: integrated marketing communication for events; Sponsorship of events; Staging events; Logistics; Legal issues of event management; Risk management; Evaluation and research

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews