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More About This Textbook
Overview
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:
Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival.
Carefully constructed to maximise learning, the text provides the reader with:
- A systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting
- Fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management
- A companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers
NB this title is only available in the UK, Europe, Middle East and AfricaEvents Management provides an introduction to the principles and practices associated with planning, managing and staging special events. It looks at important components such as stage and logistic management, marketing and promotion, event evaluation and event reporting to offer a systematic guide to organizing a successful event.
Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on the economic analysis of events, strategic marketing, and information technologies. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival.
Product Details
Meet the Author
Glenn Bowdin is Head of the UK Centre for Events Management, Leeds Metropolitan University, UK.
Johnny Allen is Foundation Director of the Australian Centre for Event Management, University of Technology, Sydney, Australia.
William O'Toole is an international events development specialist. He assists councils, cities, regions, countries and companies to grow their events portfolio and create their long term events program. For last five years he advised the Supreme Commission for Tourism in the Kingdom of Saudi Arabia on the development of their new festival program in the thirteen provinces. Bill trains and assists the United Nations event organisers in places such as the Sudan and Uganda and is facilitating the development of the event industry in Kenya. He is a founding director of the Event Management Body of Knowledge and key advisor to the International Event Management Competency Standard.. He has two international event textbooks released and the information and checklists on his CDROM ELMS (www.epms.net), are used by events and venues around the world to manage their events.
Rob Harris is Director of the Australian Centre for Event Management and Senior Lecturer at the University of Technology, Sydney, Australia.
Ian McDonnell is Senior Lecturer at the University of Technology, Sydney, Australia.
Table of Contents
An overview of the events field; Perspectives on events; Event impacts and legacies; Event tourism planning; Sustainable development and events; The strategic planning function; Conceptualising the event; Project management for events; Financial management and events; Human resource management and events; Marketing planning for events; Promotion: integrated marketing communication for events; Sponsorship of events; Staging events; Logistics; Legal issues of event management; Risk management; Evaluation and research