Events Management / Edition 2

Events Management / Edition 2

by Glenn Bowdin, Rob Harris, Ian McDonnell, Johnny Allen
     
 

ISBN-10: 0750665335

ISBN-13: 9780750665339

Pub. Date: 03/15/2006

Publisher: Taylor & Francis Ltd

Events Management second edtion provides an introduction to the principles and practices associated with planning, managing and staging events. The book:

• Introduces the concepts of event planning and management
• Discusses the key components for staging an event, and covers the whole process from creation to evaluation

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Overview

Events Management second edtion provides an introduction to the principles and practices associated with planning, managing and staging events. The book:

• Introduces the concepts of event planning and management
• Discusses the key components for staging an event, and covers the whole process from creation to evaluation
• Examines the events industry within its broader business context
• Provides an effective guide for producers of events
• Contains learning objectives and review questions to consolidate learning

Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Carefully constructed to maximise learning, the text provides the reader with:

• A systematic guide to organizing successful events examining areas such as, staging, logistics, marketing, human resource management, control and budgeting, risk management, evaluation and reporting to offer a systematic guide to organizing a successful event
• Fully revised and updated cutting edge material on strategic marketing, project management, event impacts, event tourism and environmental management
• A supporting website (http://em.worldofevents.net) which includes an online ‘history of events’, together with links to websites and other resources for both students and lecturers

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events.

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Product Details

ISBN-13:
9780750665339
Publisher:
Taylor & Francis Ltd
Publication date:
03/15/2006
Series:
Events Management Series
Edition description:
Revised
Pages:
534
Product dimensions:
7.44(w) x 9.69(h) x 1.08(d)

Table of Contents

An overview of the events field; Perspectives on events; Event impacts and legacies; Event tourism planning; Sustainable development and events; The strategic planning function; Conceptualising the event; Project management for events; Financial management and events; Human resource management and events; Marketing planning for events; Promotion: integrated marketing communication for events; Sponsorship of events; Staging events; Logistics; Legal issues of event management; Risk management; Evaluation and research

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