- Shopping Bag ( 0 items )
Ships from: Dunfermline, United Kingdom
Usually ships in 1-2 business days
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:
Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival.
Carefully constructed to maximise learning, the text provides the reader with:
Events Management provides an introduction to the principles and practices associated with planning, managing and staging special events. It looks at important components such as stage and logistic management, marketing and promotion, event evaluation and event reporting to offer a systematic guide to organizing a successful event.
Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on the economic analysis of events, strategic marketing, and information technologies. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival.
An overview of the events field; Perspectives on events; Event impacts and legacies; Event tourism planning; Sustainable development and events; The strategic planning function; Conceptualising the event; Project management for events; Financial management and events; Human resource management and events; Marketing planning for events; Promotion: integrated marketing communication for events; Sponsorship of events; Staging events; Logistics; Legal issues of event management; Risk management; Evaluation and research