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Events Management: An Integrated and Practical Approach
     

Events Management: An Integrated and Practical Approach

by Razaq Raj, Paul Walters, Tahir Rashid
 

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ISBN-10: 1412923352

ISBN-13: 9781412923354

Pub. Date: 12/04/2008

Publisher: SAGE Publications

'This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, University of Salford

Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in

Overview

'This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, University of Salford

Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry.

Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including:

- equipment and design,

- planning

- marketing and PR,

- terminology

- legislation

- finance and budgeting

- technology

- sponsorship

- logistics

- the role of events tourism

Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals.

Product Details

ISBN-13:
9781412923354
Publisher:
SAGE Publications
Publication date:
12/04/2008
Edition description:
New Edition
Pages:
256
Product dimensions:
6.70(w) x 9.40(h) x 0.60(d)

Table of Contents

Introduction
Types of Events
Planning for Festivals, Conferences and Events
International and Legal Requirements for Event Organisers
Human Resource Management
Event Tourism
Marketing Process
Integrated Marketing Communications and Public Relations
Event Sponsorship
The Role of the Finance as a Resource
The Importance of Fundraising and other Sources of Finance
Costing and Pricing Strategies
Capital Investment Decisions
Event Logistics
An Integrated Approach
Events Production and Equipment Design
Lights and Associated Equipment in Common USAGE in Venues and Events

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