Events Management: An Integrated and Practical Approach

Events Management: An Integrated and Practical Approach

by Razaq Raj, Paul Walters, Tahir Rashid
     
 

The authors' experience in the industry and academic reputation ensures this guide is an essential introduction to the practices and principles of events management.See more details below

Overview

The authors' experience in the industry and academic reputation ensures this guide is an essential introduction to the practices and principles of events management.

Product Details

ISBN-13:
9781412923354
Publisher:
SAGE Publications
Publication date:
12/04/2008
Edition description:
Older Edition
Pages:
256
Product dimensions:
6.70(w) x 9.40(h) x 0.60(d)

Table of Contents

Introduction
Types of Events
Planning for Festivals, Conferences and Events
International and Legal Requirements for Event Organisers
Human Resource Management
Event Tourism
Marketing Process
Integrated Marketing Communications and Public Relations
Event Sponsorship
The Role of the Finance as a Resource
The Importance of Fundraising and other Sources of Finance
Costing and Pricing Strategies
Capital Investment Decisions
Event Logistics
An Integrated Approach
Events Production and Equipment Design
Lights and Associated Equipment in Common USAGE in Venues and Events

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