Every Business Is a Growth Business: How Your Company Can Prosper Year After Year (2 Cassettes)

Overview

Every Business is a Growth Business is your one-stop guide to making profitable growth happen. It's a radical and refreshing source of ideas, inspiration, and common sense, all based on the unparalleled experience and access of Ram Charan and Noel Tichy.
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Overview

Every Business is a Growth Business is your one-stop guide to making profitable growth happen. It's a radical and refreshing source of ideas, inspiration, and common sense, all based on the unparalleled experience and access of Ram Charan and Noel Tichy.
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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Consultants Charan and Tichy systematically destroy one of the last crutches that weak managers lean on. There is, they argue persuasively, no such thing as a mature business; intriguingly, the best managers--many of whom the authors interviewed here--never thought there was. Citing such classic cases as Coca-Cola, Tichy (Control Your Destiny or Someone Else Will) and Charan (Boards at Work) point out that business's current fascination with "core competencies" is partly to blame for hindering growth. While there is something to be said for concentrating on what you do best, such a focus, they note, keeps companies looking inward at the very time they need to look outward to find opportunities for growth. For example, once Coke defined its competition as all beverages and not just soft drinks, its sales took off. The book is far longer than it needs to be, however, as the authors repeatedly cite multiple secondhand sources to make the same point instead of relying on their own interviews, and frequently quote their own previous work. An extensive "handbook" (the last of four parts) is perhaps the most useful section: it includes exercises showing readers how to apply the authors' ideas to their own businesses in a manner more lucid than most of the competition. (Oct.)
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Product Details

  • ISBN-13: 9780375403293
  • Publisher: Random House Audio Publishing Group
  • Publication date: 9/1/1998
  • Format: Cassette
  • Edition description: Abridged, 2 cassettes, 3 hrs.
  • Edition number: 1
  • Product dimensions: 4.36 (w) x 6.96 (h) x 0.81 (d)

Meet the Author

Ram Charan has advised CEOs and worked with boards of directors, and taught in executive education programs for companies around the globe.  Some of his current clients include Citigroup, DuPont, Ford, General Electric, and Universal Studios.  He has been on the faculty of both the Harvard Business School and Northwestern University and is also the author of Boards at Work.

Noel M. Tichy is a professor at the University of Michigan Business School and a worldwide consultant specializing in leadership and organizational transformation.  His previous books include The Leadership Engine (with Eli Cohen) and Control Your Destiny or Someone Else Will (with Statford Sherman).

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Table of Contents

Preface
Pt. I Why Every Business Can Be a Growth Business 1
Ch. 1 Thinking Clearly About Growth 3
Ch. 2 There's No Such Thing as a Mature Business 17
Ch. 3 Common Sense and Capital: The Business Thinking Underlying Top-Line Growth and Bottom-Line Results 43
Pt. II Broadening the Pond 65
Ch. 4 Strategy from the Outside in 67
Ch. 5 How John Reed Turned Citibank Outside in 105
Ch. 6 Eckhard Pfeiffer: The Methodical Radical of Compaq 117
Ch. 7 John Trani and the New Frontier of Service at GE Medical 129
Ch. 8 GE Capital Services: Capitalizing on Change 141
Pt. III Energizing and Aligning the Organization for Growth 151
Ch. 9 The Genetic Code and How to Change It 153
Ch. 10 Rewriting the Genetic Code at AlliedSignal 180
Ch. 11 Reynolds and Reynolds: Creating Lifelong Customers 205
Ch. 12 Can You Pass the Father Cunningham Test? 230
Pt. IV The Handbook for Growth 237
Handbook 239
Endnotes 318
Index 335
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