Everyday Aesthetics: Prosaics, the Play of Culture and Social Identities

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Overview

Katya Mandoki advances in this book the thesis that it is not only possible but crucial to open up the field of aesthetics (traditionally confined to the study of art and beauty) toward the richness and complexity of everyday life. She argues that in every process of communication, whether face to face or through the media, fashion, and political propaganda, there is always an excess beyond the informative and functional value of a message. This excess is the aesthetic. Following Huizinga's view of play as an ingredient of any social environment, Mandoki explores how various cultural practices are in fact forms of playing since, for the author, aesthetics and play are Siamese twins.

One of the unique contributions of this book is the elaboration and application of a semiotic model for the simultaneous analysis of social interactions in the four registers, namely visual, auditory, verbal and body language, to detect the aesthetic strategies deployed in specific situations. She argues that since the presentation of the self is targeted towards participants' sensibilities, aesthetics plays a key role in these modes of exchange. Consequently, the author updates important debates in this field to clear the way for a socio-aesthetic inquiry through contexts such as the family, school, medical, artistic or religious traditions from which social identities emerge.

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Product Details

  • ISBN-13: 9780754658894
  • Publisher: Ashgate Publishing, Limited
  • Publication date: 7/30/2007
  • Pages: 344
  • Product dimensions: 6.00 (w) x 9.30 (h) x 0.90 (d)

Meet the Author

Katya Mandoki is Professor of Aesthetics, Semiotics and Design at Universidad Autónoma Metropolitana, Mexico.
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Table of Contents

Preface
Part 1 The Labyrinths of Aesthetics: The problems of aesthetics
The fetishes of aesthetics
The myths of aesthetics
The fears of aesthetics. Part 2 On Aesthesis: Demarcating aesthetics
Basic categories for aesthetic analysis
Conditions of possibility of aesthesis: the a priori
The phenomenology of aesthesis: aesthetic latching-on and latched-by. Part 3 Towards Prosaics: Prosaics and poetics
The tangents of prosaics
The nutrients of prosaics
The play of culture
The horizons of prosaics. Part 4 Semio-Aesthetics: Thresholds of semiotic perception: sensation, discernment and regard
The axis of the signic
The axis of the symbolic
Comparative view of both axes: the symbolic and the signic
The non axis of the obtuse
Beyond semiosis to aesthesis
Aesthetic enunciation and its dialogical character. Part 5 Octodic Model for Aesthetics Analysis: Rhetoric and its registers
Dramatics and its modalities
The rhetoric-dramatic coupling
Con-formations of the rhetoric-dramatic coupling. Part 6 Matrixes and Identities: The matrixes: a general approach
Diachronic and synchronic perspective of cultural matrixes
The family matrix
The religion matrix
The school matrix
The medical matrix
The occultist matrix
The arts matrix. Conclusions
Glossary
References
Index.
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