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In this book, David Trend challenges the assumption that mass media is all-powerful and that "art" and "culture" exist only in museums while having little to do with everyday life. In doing so, the book discusses the role of media culture in understandings of who students are, how they got here, and the kind of world they'd like to inhabit, and how they might contribute to social change through local action. Everyday Culture takes a critical look at why many people have become alienated from politics, disillusioned with the democratic process, and absorbed with self-interest and private concerns while also examining how the American cultural experience can shape and change our understanding of the world. The book is a perfect introduction to cultural studies in a variety of disciplines.
Everyday Culture is divided into five chapters, each of which address major themes: "Asking," "Reading," "Finding," "Joining," and "Building." Theoretical principles are woven throughout the book in an effort to attach ideas to their practical applications—an approach in keeping with the immediacy and hands-on character of active and interactive education.
Chapter 1: Beginning: An Introduction
History and the "Everyday"
How the Book Is Organized
Chapter 2: Asking: Questioning Culture and Consumption
But Is It Art?
What Everybody Wants
Chapter 3: Reading: Language, Communication, and New Media
Literacies and Media Literacy
Violence in the Media
Technology and the Everyday
Chapter 4: Finding: Self and Identity
Self and Naming
Fear, Ethics, Everyday Life
Chapter 5: Joining: Communities and Publics
Dialogue and Voice
Censorship and Free Speech
Chapter 6: Building: Globalization and Democracy
About the Author