The Everyday Entrepreneur

by Rob Basso, Adina Genn (Editor)

Overview

Entrepreneurs embody the lessons of dreaming big and persevering. They overcome uncertainty with an unshakeable belief in their mission. Ask any millionaire next door what gave them the strength to become the ultimate self-starter—to stand out, inspire loyalty from others, and protect themselves in the face of great risk—and patterns will emerge. Their entrepreneurial spirit may have started in childhood, with a paper route or a role model parent. They may have questioned authority early on, and by wielding logic and conviction, they won. These are the risk takers, never afraid to expose themselves to possible failure—yet their deep confidence carries them through to success.

The Everyday Entrepreneur reveals how to apply the ambitions of a go-getter in your own life. Position yourself ahead of the pack, examine how to calculate risk, and understand the mind-set necessary to venture forward on your own. Through true-life stories from those who've forged their own paths, The Everyday Entrepreneur looks at tangible strategies to achieve financial freedom at any age. It delivers hard-earned wisdom and proven advice on every aspect of empire-building, including:

• Hold steady in trying times and push past the "no"
• Be meticulous in how you project and maintain your image
• Prepare for others' skepticism, win investors' confidence, and live up to your word
• Keep territories in mind; you don't want to erode your own base
• Cultivate your reputation as a leader in order to not only meet your goals but also to enable others to reach theirs
• Travel with the influencers who can help you reach decision-makers and create your own luck

Big ambitions require an equally big action plan, imagination, determination, and help. The Everyday Entrepreneur allows you to learn from others' mistakes and successes. Fortify your belief in yourself and win the confidence of others—and get started on your own dreams today!

Product Details

ISBN-13:	9781118149973
Publisher:	Wiley
Publication date:	09/09/2011
Sold by:	JOHN WILEY & SONS
Format:	eBook
Pages:	192
File size:	684 KB

About the Author

Rob Basso is an everyday entrepreneur with a mission and a passion to help small businesses navigate their way to success. A recognized business leader and sought-after speaker, he has built a reputation as a successful entrepreneur who is committed to helping others achieve their entrepreneurial dream. His list of achievements includes: founder of Advantage Payroll Services, founding investor in Empire National Bank, co-creator of the BusyFit DVD, and creator of BassoOnBusiness.com, a destination for business owners to get tools, strategies, and real-world information vital to success. Rob also hosts a web program that features innovative entrepreneurs and businesses, where each episode includes Working Lunch With Rob, a supportive and motivating forum for small businesses.

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Table of Contents

Foreword Jeff Hoffman ix

Acknowledgments xiii

Introduction 1

1 Lemonade Stands Are Just Too Static 5

2 Take the Blinders Off 21

3 Image and Reputation Matter 39

4 Is That a Leprechaun in Your Pocket, or Are You Just Happy to See Me? 53

5 Foster Bold Dreams, Bolder Actions 69

6 Humble Beginnings 87

7 Diving without a Shark Cage 103

8 Fun with Risks 119

9 The Corporate Game 133

Entrepreneurial Insights 151

Afterword 159

About the Author 161

Index 163