The Everyday Entrepreneur

The Everyday Entrepreneur

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by Rob Basso
     
 

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Entrepreneurs embody the lessons of dreaming big and persevering. They overcome uncertainty with an unshakeable belief in their mission. Ask any millionaire next door what gave them the strength to become the ultimate self-starter—to stand out, inspire loyalty from others, and protect themselves in the face of great risk—and patterns will emerge. Their

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Overview

Entrepreneurs embody the lessons of dreaming big and persevering. They overcome uncertainty with an unshakeable belief in their mission. Ask any millionaire next door what gave them the strength to become the ultimate self-starter—to stand out, inspire loyalty from others, and protect themselves in the face of great risk—and patterns will emerge. Their entrepreneurial spirit may have started in childhood, with a paper route or a role model parent. They may have questioned authority early on, and by wielding logic and conviction, they won. These are the risk takers, never afraid to expose themselves to possible failure—yet their deep confidence carries them through to success.

The Everyday Entrepreneur reveals how to apply the ambitions of a go-getter in your own life. Position yourself ahead of the pack, examine how to calculate risk, and understand the mind-set necessary to venture forward on your own. Through true-life stories from those who've forged their own paths, The Everyday Entrepreneur looks at tangible strategies to achieve financial freedom at any age. It delivers hard-earned wisdom and proven advice on every aspect of empire-building, including:

  • Hold steady in trying times and push past the "no"

  • Be meticulous in how you project and maintain your image

  • Prepare for others' skepticism, win investors' confidence, and live up to your word

  • Keep territories in mind; you don't want to erode your own base

  • Cultivate your reputation as a leader in order to not only meet your goals but also to enable others to reach theirs

  • Travel with the influencers who can help you reach decision-makers and create your own luck

Big ambitions require an equally big action plan, imagination, determination, and help. The Everyday Entrepreneur allows you to learn from others' mistakes and successes. Fortify your belief in yourself and win the confidence of others—and get started on your own dreams today!

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Product Details

ISBN-13:
9781118106440
Publisher:
Wiley
Publication date:
10/18/2011
Pages:
175
Product dimensions:
6.20(w) x 9.10(h) x 0.80(d)

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Meet the Author

Rob Basso is an everyday entrepreneur with a mission and a passion to help small businesses navigate their way to success. A recognized business leader and sought-after speaker, he has built a reputation as a successful entrepreneur who is committed to helping others achieve their entrepreneurial dream. His list of achievements includes: founder of Advantage Payroll Services, founding investor in Empire National Bank, co-creator of the BusyFit DVD, and creator of BassoOnBusiness.com, a destination for business owners to get tools, strategies, and real-world information vital to success. Rob also hosts a web program that features innovative entrepreneurs and businesses, where each episode includes Working Lunch With Rob, a supportive and motivating forum for small businesses.

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The Everyday Entrepreneur 5 out of 5 based on 0 ratings. 2 reviews.
CMB_1 More than 1 year ago
I would highly recommend this book to anyone. Wherever you deem or currently are in the business world, this book is for you. The way in which the author, Rob Basso goes about sharing personal stories and experiences through the known (and not so known) ups and downs on the road to success, is relatable and influential. This book not only tells a story, but brings together the world of other renown entrepreneurs from vast fields of business. From technology to fashion, there are lessons for everyone. The case studies that are also shared makes for a unique read that totally separates it from any other book of its kind.
Anonymous More than 1 year ago
Rob Basso advises from personal experiences. His Entrepreneurial Journey is Inspiring. Rob provides an honest approach to Business. This "Everyday Entrepreneur" shares his successes as well as his failures. Learn how Rob launched his Business from an Idea to Success with Ambition, Confidence & Conviction....