Everything 2.0 : Redesign Your Business Through Foresight and Brand Innovation

Everything 2.0 : Redesign Your Business Through Foresight and Brand Innovation

by Alexander Manu
     
 
How can individuals and organizations cope with the challenges of our time? By deepening their understanding of human needs and reframing them as what they truly are: desire, wants, and visions of a better self. Provocative author, speaker and leader in the emerging field of strategic foresight, Alexander Manu explains what motivates people and how desire is the

Overview

How can individuals and organizations cope with the challenges of our time? By deepening their understanding of human needs and reframing them as what they truly are: desire, wants, and visions of a better self. Provocative author, speaker and leader in the emerging field of strategic foresight, Alexander Manu explains what motivates people and how desire is the driving force to true innovation. Drawing on the principles of the Web 2.0 phenomenon—the empowerment to create, manage and distribute content—this video explores consumers' desire for openness, transparency, and collaboration, and how tapping into this desire can lead to business innovation. Whether you are in the role of strategic product developer, or you are tasked with solving a global problem, this video will leave you with a new frame of reference for positioning your company’s future.

Featuring three of Alexander Manu's breathtaking visual essays, Everything 2.0 explores:

  • What do organizations need in order to innovate at 2.0 speed and for 2.0 behavior
  • How Web 2.0 behavior will redefine your customers' experiences and expectations
  • How to create culture, not products
  • How to recognize, understand, and map what motivates the choices people make
  • How the desire to reveal ourselves leads to successful innovation
In Manu’s view, the new challenge for organizations is not in determining how to fit 2.0 to business but in determininghow to fit business to life 2.0.

DVD-ROM. Running time: 1 hour, 49 minutes, 13 seconds.

Product Details

ISBN-13:
9780321618467
Publisher:
New Riders
Publication date:
12/29/2008
Series:
Voices That Matter Series
Pages:
3
Product dimensions:
5.40(w) x 7.54(h) x 0.58(d)

Meet the Author

Alexander Manu is a strategic innovation practitioner, international lecturer and author. He works with executive teams in leading global corporations, in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing. Alexander lectures around the world on innovation, imagination, change agents and strategic foresight. He is a Senior Partner and Chief Imaginator at InnoSpa International Partners, teaches "Innovation, Foresight and Business Design" at the Rotman School of Management , and is a Professor at the Ontario College of Art and Design and in Toronto.

In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. He believes that the exploration of possibility requires imagination as a prerequisite for strategic change and innovation. For over 20 years Alexander has enabled global companies as diverse as Motorola, LEGO, Whirlpool, Nokia, Navteq and Unilever, to develop policies and strategies that address emerging issues through strategic foresight and pre-competitive business models.

Author of Everything 2.0: Redesign your Business Through Foresight and Brand Innovation, 2008, The Imagination Challenge Strategic Foresight and Innovation for the Global Economy, 2006, ToolToys: Tools with an Element of Play, 1995, and The Big Idea of Design, 1999 , as well as of over 40 articles published in national and international periodicals, Alexander has an exceptional and sustained activity as an international lecturer, being invited to give over 300 keynote lectures in 23 countries.

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