BN.com Gift Guide

Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

Overview

The Grateful Dead, one of the most popular bands of all time, still enjoys incredible relevance to this day. But let's admit it, they weren't exactly poster boys for corporate America. Or were they? For an extraordinary 30 years, the Dead improvised a business plan-all while making huge profits and pioneering practices subsequently embraced by the business world. Now, business professor and lifelong Deadhead Barry Barnes shares the 10 most innovative business lessons from the band's illustrious career, including:...

See more details below
Other sellers (Paperback)
  • All (22) from $1.99   
  • New (8) from $2.76   
  • Used (14) from $1.99   
Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$9.99
BN.com price

Overview

The Grateful Dead, one of the most popular bands of all time, still enjoys incredible relevance to this day. But let's admit it, they weren't exactly poster boys for corporate America. Or were they? For an extraordinary 30 years, the Dead improvised a business plan-all while making huge profits and pioneering practices subsequently embraced by the business world. Now, business professor and lifelong Deadhead Barry Barnes shares the 10 most innovative business lessons from the band's illustrious career, including: creating and delivering superior customer value; implementing a flat management structure; sharing your content; and more. Barnes shows how the Dead were masters of "strategic improvisation"-the ability to adapt to changing times and circumstances-and that their success lay in their commitment to relentless variation. EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD teaches readers how they did it-and what any business can learn from their long, strange trip.

Read More Show Less

Editorial Reviews

New York Times bestelling author of MONEY AND POWE William D. Cohan
"Barry Barnes deftly shows how the magic and authenticity of the Grateful Dead transcends its musical prowess, providing invaluable insights into how successful organizations thrive."
President of Twist Image and author of Six Pixels Mitch Joel
"In Everything I Know About Business I Learned From The Grateful Dead, Barry Barnes deconstructs one of the most fascinating rock bands of our time and uncovers some very powerful and unexpected lessons in innovation, marketing and entrepreneurship. If you want your business to go on a long, strange trip - in the best possible way - this is the book for you."
New York Times bestselling author of THE END OF WA Roger Lowenstein
"It is Barry Barnes' not-too-outrageous conceit that the Grateful Dead, a prototypical band from the era of Vietnam and shoulder-length hair, have something to say about running a business. Jerry Garcia was no mogul a fact for which his fans will rejoice. Yet perhaps in these life's lessons the executive will learn to loosen his tie, widen his gaze, and rescue his bottom line by not, for a change, obsessing over it. I have read many business manuals. This is one of the few I will remember."
From the Publisher
"It is Barry Barnes' not-too-outrageous conceit that the Grateful Dead, a prototypical band from the era of Vietnam and shoulder-length hair, have something to say about running a business. Jerry Garcia was no mogul (a fact for which his fans will rejoice). Yet perhaps in these life's lessons the executive will learn to loosen his tie, widen his gaze, and rescue his bottom line by not, for a change, obsessing over it. I have read many business manuals. This is one of the few I will remember."—Roger Lowenstein, New York Times bestselling author of THE END OF WALL STREET

"Barry Barnes deftly shows how the magic and authenticity of the Grateful Dead transcends its musical prowess, providing invaluable insights into how successful organizations thrive."—William D. Cohan, New York Times bestelling author of MONEY AND POWER and HOUSE OF CARDS

"In Everything I Know About Business I Learned From The Grateful Dead, Barry Barnes deconstructs one of the most fascinating rock bands of our time and uncovers some very powerful and unexpected lessons in innovation, marketing and entrepreneurship. If you want your business to go on a long, strange trip - in the best possible way - this is the book for you."—Mitch Joel, President of Twist Image and author of Six Pixels of Separation

"Brisk and compelling, this overview of the Deadhead nation reads like a candid rock biography as well as an insightful business manual...Important lessons learned from a unique band of musical pioneers."—Kirkus

Publishers Weekly
Quite possibly the first love letter to a band-cum-business book, Barnes’s energetic series of lessons for business success tout the Grateful Dead as unconventional business mavens. Taking a cue from the superfans who quit their jobs to follow the Dead for their entire tour, 20-year corporate man Barnes quit his job to start a serious study of the business legacy of the Dead, using them as a case study in organizational change. He claims they are “accidental capitalists,” who got their business right by chance and implemented crucial strategic improvisation, planning, alertness, and flexibility—all strategies espoused by mainstream corporate America. The communal nature of their enterprise and their genuine respect for their fans led them to build a values culture, be kind to their customers, create a business tribe of Deadheads, make sure fans have the ability to carry out viral marketing (they allowed fans to tape live shows and share the recordings). Jerry Garcia, with his innovative, charismatic, communal leadership style, created an image that CEOs follow now. The information and advice are valuable but hardly new; this is ultimately a fascinating twist on a familiar idea. (Nov.)
Kirkus Reviews
A celebration of the Grateful Dead as the accidental gurus of enlightened business practices. The old command-and-control model of corporate organization is dead—but who'd have thought that we'd have the late Jerry Garcia to thank? Well, Barnes for one. In this convincing debut, the author riffs on all the ways the Dead had it right both onstage and off. Long hailed for their musical improvisation, Barnes argues that the Dead should also be appreciated for their substantial business acumen. Innovation, shared leadership, brand loyalty and social responsibility—the Dead had it all long before the business world realized they held the keys to the kingdom. Today, modern business giants like Amazon, Zappos and Apple get it, and others are following close behind. Barnes explores 10 specific ways in which the Dead blazed the trail. Whether they were inventing new ways to amplify sound or revolutionizing employee relations, the band was ahead of their time. Brisk and compelling, this overview of the Deadhead nation reads like a candid rock biography as well as an insightful business manual. The band may have only been trying to do things their own way, but as the author sees it, they succeeded in redefining the way smart people will be doing business for years to come. Important lessons learned from a unique band of musical pioneers.
Read More Show Less

Product Details

  • ISBN-13: 9780446583800
  • Publisher: Grand Central Publishing
  • Publication date: 11/20/2012
  • Pages: 222
  • Sales rank: 637,009
  • Product dimensions: 5.50 (w) x 8.25 (h) x 0.75 (d)

Meet the Author

Barry Barnes is a professor at Nova Southeastern University in Florida.

Read More Show Less

Table of Contents

Foreword John Perry Barlow xvii

Prologue: The Business Genius of the Grateful Dead 1

1 Master Strategic Improvisation: How the Dead Learned to Plan and Act at the Same Time 7

2 Live Your Values: How the Dead Did Well by Doing Good 29

3 Be Kind to Your Customers: How the Dead Offered Superior Customer Value 47

4 Share Your Content: How the Dead Exploited the Power of "Free" 65

5 Create a Business Tribe: How the Dead Collaborated with the Deadheads 85

6 Insource: How the Dead Learned Do-It-Yourself Business 105

7 Innovate Constantly: How the Dead Stayed on the Cutting Edge 125

8 Transform Through Leadership: How Jerry Garcia Inspired Greatness in the Dead 145

9 Share the Power: How the Dead Encouraged Employees to Lead 161

10 Exploit the Experience Economy: How the Dead Kept It Real 183

Epilogue: The Accidental Capitalists 199

List of Key Sources 205

Index 211

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Posted April 10, 2012

    No Idea - bought as a gift

    Ca't review....bought as a gift for a "Deadhead"

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)