Everything I Know about Marketing I Learned From Google / Edition 1

Everything I Know about Marketing I Learned From Google / Edition 1

4.5 2
by Aaron Goldman
     
 

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ISBN-10: 0071742891

ISBN-13: 9780071742894

Pub. Date: 08/05/2010

Publisher: McGraw-Hill Professional Publishing

In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world's most ubiquitous brand to help you better engage your customers and prospects.

You'll learn how to do everything from initiating digital "conversations" with customers to testing and quantifying your efforts. In addition to his expert

Overview

In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world's most ubiquitous brand to help you better engage your customers and prospects.

You'll learn how to do everything from initiating digital "conversations" with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies featuring some of the world's most innovative brands that have integrated lessons from Google into their own marketing strategy. You'll see how:

And now you, too, can Google your business to build meaningful connections with more customers than ever!

Product Details

ISBN-13:
9780071742894
Publisher:
McGraw-Hill Professional Publishing
Publication date:
08/05/2010
Pages:
352
Product dimensions:
6.60(w) x 11.06(h) x 1.18(d)

Table of Contents

Acknowledgments and Other Miscellany vii

Introduction 1

1 Relevancy Rules 13

2 Tap the Wisdom of Crowds 25

3 Keep It Simple, Stupid 41

4 Mindset Matters 55

5 Be Where Your Audience Is 69

6 Don't Interrupt 85

7 Act Like Content 99

8 Test Everything 113

9 Track Everything 127

10 Let the Data Decide 143

11 Brands Can Be Answers 165

12 Your Unique Selling Proposition Is Critical 179

13 Your Competition Is Broader Than You Think 199

14 You Can Learn a Lot from a Query 213

15 Sex Sells 227

16 Altruism Sells 239

17 Show Off Your Assets 257

18 The More Shelf Space, the Better 271

19 Make Your Company a Great Story 285

20 Don't Rely on Search Engine Marketing Alone 299

21 Future-Proofing 313

Conclusion 331

Index 333

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Everything I Know about Marketing I Learned from Google 4.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
End of Goldclan border.
RolfDobelli More than 1 year ago
Companies can learn a lot from Google's top marketing masterminds. Google dominates the online world with the most desirable Internet product - search. With its numerous products and services, Google operates in 36 languages, including Chinese, Hindi, Kyrgyz and Klingon (from "Star Trek"). Internet business expert Aaron Goldman distills Google's marketing magic into basic principles any company can use to increase sales. Goldman seems equal to the intellectual superstars at Google, although he admits he made a costly mistake when he turned down Google's pre-IPO offer to become its Chicago advertising sales rep. getAbstract recommends his savvy book as prime reading for all marketing professionals.