Everything I Know about Marketing I Learned From Google

Everything I Know about Marketing I Learned From Google

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by Aaron Goldman
     
 

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In Everything I Know about Marketing I Learned from Google, digital marketing guru

Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you

better engage your customers and prospects.

You’ll learn how to do everything from initiating digital “conversations” with

customers to testing

See more details below

Overview

In Everything I Know about Marketing I Learned from Google, digital marketing guru

Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you

better engage your customers and prospects.

You’ll learn how to do everything from initiating digital “conversations” with

customers to testing and quantifying your efforts. In addition to his expert insight, Goldman

delivers case studies featuring some of the world’s most innovative brands that have

integrated lessons from Google into their own marketing strategy. You’ll see how:


  • Apple is Googling its customers to remain relevant to their passion points
  • GE is Googling its marketing plans by selling altruism
  • Threadless is Googling its products by tapping the wisdom of crowds
  • Barack Obama Googled his way to the top of the political ladder

And now you, too, can Google your business to build meaningful connections with more

customers than ever!

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Editorial Reviews

Library Journal
Ever wonder how Google got so popular? How it transformed itself from an interface to an authority and became the multibillion-dollar marketing machine it is today? Do you wonder whether you could apply Google's strategies to marketing your own products? If so, this book is a great start. Goldman, a digital-marketing authority, outlines 20 lessons that laypeople can use to market their products and services successfully online. Lessons include how to get near the top of search results, keeping marketing simple, and testing and tracking everything you do. The author includes URLs throughout the chapters where readers can access additional content online. The book also delves into the top-secret Google algorithm in order to help people market more successfully. A related work worth consulting is Jeff Jarvis's What Would Google Do? VERDICT Written with humor and frankness, this book is as appealing as a manual for marketing as it is for armchair reading. Anyone interested in the pop culture of Google will appreciate it.—Poppy Johnson-Renvall, Mesalands Community Coll. Lib., Tucumcari, NM

Product Details

ISBN-13:
9780071746212
Publisher:
McGraw-Hill Education
Publication date:
08/20/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
341
File size:
2 MB

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