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Introduction: "Everybody Needs an Evil Plan" 1
Welcome to the Hunger 9
The Market for Something to Believe In Is Infinite 12
Create Your Own Global Microbrand 17
Keep It Simple 22
Join the Overextended Class 26
Have a World-Class Product 31
Make Art Every Day 38
Fill In the Narrative Gaps 42
Remember Who You Really Are 49
Treat It Like an Adventure-an Adventure Worth Sharing 52
Success Is More Complex Than Failure 56
Sleep Rough 60
Create "Social" 64
Create Snowballs 68
Avoid Dinosaurspeak 72
Find Your "Moment" 75
Embrace Crofting 82
The Tao of Undersupply 86
Don't Be "Middle-Seat Guy" 89
Cheap, Easy, Global Media: The Revolution Is Already Here, and It's Permanent 94
"The Twenty": Control the Conversation by Improving the Conversation 98
The "Creative Life" Is No Longer One of Many Economic Options; It's Now the Only Option We've Got 102
What Entrepreneurs Can Learn from Artists, and Vice Versa 104
No, You Can't Have It All 107
If Your Boss Won't Let You Articulate Your Evil Plan During Company Hours, Quit 111
Get Other People to Hate You 115
Steal Time, Every Day 120
The Pressure to "Not Be Shit" 122
A Good Customer Base Is the Best Marketing Plan There Is 125
Continuity Is Key 129
Create Expressive Capital 131
Good News! You Don't Die. 134
"This Is It" 140
"Take the Cream Off the Top, Leave the Rest Behind" 144
"Live in the Market, Not in the Spreadsheet" 147
Don't Worry If You Don't Know Absolutely Everything Before Starting Out 151
Death by Stuff 160
Everything Begins with the Act of Gift-Giving 164
Be a Waker 168
Human Beings Don't Scale 171
Evil Plans Are Not Products; Evil Plans Are Gifts 173
I liked it. I need an evil plan, I need to start thinking about what I can do to make a difference in life and in my life especially. What can I give-away and back. Wakers, I want to be one. Haters, I want to have some of those(I think I may already(how exciting).) Life is for the living and taking a risk has never been easy for me, but I need to do what I need to do. I've written four books and only me and a close friend have read them. My friend wants me to do more then just write them and maybe now I will. Nothing is ever going to be perfect, but that is where the fun lies. How boring it would be, who would want to touch it, read it, look at it, eat it, if it were absolutely perfect? No one. I'm not perfect and neither will anything I produce. My blog, my kids, my cooking, my writing, and me, all works in progress. Like the book, 'Think Like a Black-Belt' says, "I can just try to be better today then I was yesterday."
This is a fun book and educational at the same time. I hope my senior in HS will read it next, I think he's creative at heart and working 9-5 may kill him. He's a thinker and a performer but working for someone else will be a challenge. I'm easily bored(ADHD maybe?) and so being a substitute teacher keeps that at bay, but it also limits my exposure to the students(which I love.) I think I may be settling because it is comfortable right now, but I really don't want to look back and wonder why I didn't step out of my comfort zone when I had the chance. Change is going to happen whether I like it or not, I may as well get started now.
Read this book and think about what you can do. The world is a changin', can you keep up?
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Posted October 11, 2012
Hey
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Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.The cartoons are great and I can't help laughing. Many of them will go into my screensavors, to remind me at odd moments during the day of what is important to me. The story about Andrew in the chapter "Fill in the Narrative Gaps" was thought-provoking in the area of perception vs. reality. It had an odd effect on me, though, making me wonder how many of the other success stories followed the same path. But it also reminded me that we do a disservice to our young if we don't teach them the skills to tell their own story. Loved the story about the band in "Sleeping Rough". But most of all I really needed to hear the message "The best Evil Plan offers something much more for people--a chance to buy into an idea that matters, and share it with people who matter to them". And so, Mr. MacLeod, thank you for reminding me of what I used to know but somehow lost in the daily chaos. *My opinions are my own but the book was provided free through the GoodRead's First Reads program in return for an honest review.
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Posted June 24, 2011
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Overview
The acclaimed author of Ignore Everybody is back with more irreverent wisdom, wit, and original cartoons.
"It has never been easier to make a great living doing what you love. But to make it happen, first you need an EVIL PLAN. Everybody needs to get away from lousy bosses, from boring, dead-end jobs ...