Evil Plans: Having Fun on the Road to World Domination [NOOK Book]

Overview

The acclaimed author of Ignore Everybody is back with more irreverent wisdom, wit, and original cartoons.

"It has never been easier to make a great living doing what you love. But to make it happen, first you need an EVIL PLAN. Everybody needs to get away from lousy bosses, from boring, dead-end jobs that they hate, and ACTUALLY start doing something they love, something ...

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Evil Plans: Having Fun on the Road to World Domination

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Overview

The acclaimed author of Ignore Everybody is back with more irreverent wisdom, wit, and original cartoons.

"It has never been easier to make a great living doing what you love. But to make it happen, first you need an EVIL PLAN. Everybody needs to get away from lousy bosses, from boring, dead-end jobs that they hate, and ACTUALLY start doing something they love, something that matters. Life is short." -Hugh MacLeod

Freud once said that in order to be truly happy people need two things: the capacity to work and the capacity to love. Evil Plans is about being able to do both at the same time. The sometimes unfortunate side effect is that others will hate you for it. MacLeod's insights are brash, wise, and often funny.


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Product Details

  • ISBN-13: 9781101475751
  • Publisher: Penguin Group (USA)
  • Publication date: 2/17/2011
  • Sold by: Penguin Group
  • Format: eBook
  • Pages: 192
  • Sales rank: 516,929
  • File size: 3 MB

Meet the Author

Hugh MacLeod is a cartoonist and professional blogger known for his ideas about how Web 2.0 affects marketing. After a decade of working as an advertising copywriter, MacLeod started blogging at gapingvoid.com in 2001, publishing cartoons that he drew on the back of business cards in his spare time.

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Table of Contents

Introduction: "Everybody Needs an Evil Plan" 1

Welcome to the Hunger 9

The Market for Something to Believe In Is Infinite 12

Create Your Own Global Microbrand 17

Keep It Simple 22

Join the Overextended Class 26

Have a World-Class Product 31

Make Art Every Day 38

Fill In the Narrative Gaps 42

Remember Who You Really Are 49

Treat It Like an Adventure-an Adventure Worth Sharing 52

Success Is More Complex Than Failure 56

Sleep Rough 60

Create "Social" 64

Create Snowballs 68

Avoid Dinosaurspeak 72

Find Your "Moment" 75

Embrace Crofting 82

The Tao of Undersupply 86

Don't Be "Middle-Seat Guy" 89

Cheap, Easy, Global Media: The Revolution Is Already Here, and It's Permanent 94

"The Twenty": Control the Conversation by Improving the Conversation 98

The "Creative Life" Is No Longer One of Many Economic Options; It's Now the Only Option We've Got 102

What Entrepreneurs Can Learn from Artists, and Vice Versa 104

No, You Can't Have It All 107

If Your Boss Won't Let You Articulate Your Evil Plan During Company Hours, Quit 111

Get Other People to Hate You 115

Steal Time, Every Day 120

The Pressure to "Not Be Shit" 122

A Good Customer Base Is the Best Marketing Plan There Is 125

Continuity Is Key 129

Create Expressive Capital 131

Good News! You Don't Die. 134

"This Is It" 140

"Take the Cream Off the Top, Leave the Rest Behind" 144

"Live in the Market, Not in the Spreadsheet" 147

Don't Worry If You Don't Know Absolutely Everything Before Starting Out 151

Death by Stuff 160

Everything Begins with the Act of Gift-Giving 164

Be a Waker 168

Human Beings Don't Scale 171

Evil Plans Are Not Products; Evil Plans Are Gifts 173

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Sort by: Showing all of 8 Customer Reviews
  • Posted January 15, 2011

    more from this reviewer

    We all need an Evil Plan...Whats yours?

    I liked it. I need an evil plan, I need to start thinking about what I can do to make a difference in life and in my life especially. What can I give-away and back. Wakers, I want to be one. Haters, I want to have some of those(I think I may already(how exciting).) Life is for the living and taking a risk has never been easy for me, but I need to do what I need to do. I've written four books and only me and a close friend have read them. My friend wants me to do more then just write them and maybe now I will. Nothing is ever going to be perfect, but that is where the fun lies. How boring it would be, who would want to touch it, read it, look at it, eat it, if it were absolutely perfect? No one. I'm not perfect and neither will anything I produce. My blog, my kids, my cooking, my writing, and me, all works in progress. Like the book, 'Think Like a Black-Belt' says, "I can just try to be better today then I was yesterday."

    This is a fun book and educational at the same time. I hope my senior in HS will read it next, I think he's creative at heart and working 9-5 may kill him. He's a thinker and a performer but working for someone else will be a challenge. I'm easily bored(ADHD maybe?) and so being a substitute teacher keeps that at bay, but it also limits my exposure to the students(which I love.) I think I may be settling because it is comfortable right now, but I really don't want to look back and wonder why I didn't step out of my comfort zone when I had the chance. Change is going to happen whether I like it or not, I may as well get started now.

    Read this book and think about what you can do. The world is a changin', can you keep up?

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted October 11, 2012

    Bloodclaws

    Hey

    0 out of 1 people found this review helpful.

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  • Posted February 1, 2011

    more from this reviewer

    Funny and thought-provoking

    The cartoons are great and I can't help laughing. Many of them will go into my screensavors, to remind me at odd moments during the day of what is important to me. The story about Andrew in the chapter "Fill in the Narrative Gaps" was thought-provoking in the area of perception vs. reality. It had an odd effect on me, though, making me wonder how many of the other success stories followed the same path. But it also reminded me that we do a disservice to our young if we don't teach them the skills to tell their own story. Loved the story about the band in "Sleeping Rough". But most of all I really needed to hear the message "The best Evil Plan offers something much more for people--a chance to buy into an idea that matters, and share it with people who matter to them". And so, Mr. MacLeod, thank you for reminding me of what I used to know but somehow lost in the daily chaos. *My opinions are my own but the book was provided free through the GoodRead's First Reads program in return for an honest review.

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    Posted June 24, 2011

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    Posted May 26, 2011

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