The Evolution of Media

The Evolution of Media

by A. Michael Noll
     
 

ISBN-10: 0742554813

ISBN-13: 9780742554818

Pub. Date: 12/19/2006

Publisher: Rowman & Littlefield Publishers, Inc.

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second

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Overview

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

Product Details

ISBN-13:
9780742554818
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
12/19/2006
Pages:
214
Product dimensions:
9.00(w) x 6.00(h) x 0.63(d)

Table of Contents

Chapter 1 1 Introduction Part 2 Part I: Understanding Communication Media Chapter 3 2 The Written Word: From Printing to the Internet Chapter 4 3 The World of Audio Chapter 5 4 Still and Moving Images Part 6 Part II: Comparing Media Chapter 7 5 A Taxonomy of Communication Media Chapter 8 6 The Modality, Purpose, and Interactivity of Communication Chapter 9 7 Technology Chapter 10 8 Consumer Perspectives Chapter 11 9 Media Comparisons Chapter 12 10 Bandwidth Part 13 Part III: Analyzing Media Chapter 14 11 Services Chapter 15 12 Computer Communication Chapter 16 13 Content and Conduits Chapter 17 14 Enhancements Chapter 18 15 Convergence Chapter 19 16 Industry Structure Part 20 Part IV: Thinking Strategically Chapter 21 17 Five Factors for Shaping the Future Chapter 22 18 Historical Perspectives Chapter 23 19 Using the Five Factors Chapter 24 Appendix: Technology Tutorial Chapter 25 Bibliography

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