Examining Identity in Sports Media

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Including the work of top sports communication researchers, Examining Identity in Sports Media explores identity issues, including gender, ethnicity, nationality, sexual orientation, and (dis)ability, as well as the intersections within these various identity issues. This co-edited, twelve-chapter book investigates how various identity groups are framed, treated, affected, and shaped by a ubiquitous sports media, including television, magazines, film, the Internet, and newspapers. While other books may devote a chapter or section to issues of identity in sports media, this book offers a complete examination of identity from cover to cover, allowing identity variables to be both isolated and intermingled to capture how identity is negotiated within sports media platforms. Far more than a series of case studies, this book surveys the current state of the field while providing insight on future directions for identity scholarship in sports communication.

Key Features

  • Draws on both quantitative and qualitative approaches, including surveys, content analyses, and rhetorical approaches.
  • Investigates the numerous ways print, electronic, and digital media present issues of identity in sports coverage
  • Addresses media portrayals and/or cultural representations of one or more forms of identity (ethnicity, gender, class, sexual orientation, ability/disability, etc.) as they relate to sport
  • Includes examples and illustrations of both explicit and implicit discriminatory practices appearing in the media
  • Includes articles by a wide range of interdisciplinary contributors—both seasoned and up-and-coming scholars of sport—representing a diverse balance of intellectual ideologies
  • Helps students understand how identity can be addressed through quantitative or qualitative approaches, critical/cultural scholarship, and rhetorical analyses

Examining Identity in Sports Media is ideal for undergraduate or graduate-level courses in Sports Communication, Sports Media, Media Criticism, Sports Sociology, Gender Communication, and Identity Politics.

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Product Details

  • ISBN-13: 9781412954600
  • Publisher: SAGE Publications
  • Publication date: 5/12/2009
  • Edition description: New Edition
  • Pages: 279
  • Sales rank: 1,170,859
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Heather L. Hundley (Ph.D., University of Utah, 1999) is a Professor at California State University, San Bernardino. She teaches graduate and undergraduate courses in mass media including media history, media and culture, media law, interpretative approaches, seminar in mass media, and digital culture. Her research interests range from issues of gender, feminism, sport, pop culture, law, and health related issues such as portrayals of alcohol consumption, cancer, and sexual promiscuity. Hundley has published in scholarly journals such as Visual Communication Quarterly, Communication Reports, Journal of Broadcasting & Electronic Media, Journal of Men’s Studies, The Journal of Intergroup Relations, Journal of Popular Film and Television and American Behavioral Scientist. She has book chapters in Critical Approaches to Television, Transmitting the Past: Historical and Cultural Perspectives on Broadcasting, and Critical Thinking about Sex, Love, and Romance in the Mass Media: Media Literacy Applications.

Andrew C. Billings (PhD, Indiana University) is the Ronald Reagan Chair of Broadcasting and director of the Alabama program in Sports Communication at the University of Alabama. His research interests lie in the intersection of sport, mass media, consumption habits, and identity-laden content. He is the author and/or editor of nine books, including Olympic Media: Inside the Biggest Show on Television; his writings have been translated into five languages. Billings is also the author of over 90 refereed journal articles and book chapters in outlets such as the Journal of Communication, Journalism & Mass Communication Quarterly, Mass Communication & Society, and the Journal of Broadcasting & Electronic Media. Dr. Billings serves on many editorial boards, including the journal Communication & Sport, where he currently acts as associate editor.

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Table of Contents

1. Examining Identity in Sports Media - Andrew C. Billings, Heather L. Hundley
2. The Rene Portland Case: New Homophobia and Heterosexism in Women's Sports Coverage - Marie Hardin, Erin Whiteside
3. Exploring the Influence of Mediated Beauty: Competitive Female Athletes' Perceptions of Ideal Beauty in Athletes and Other Women - Kim L. Bissell
4. Making Masculinity and Framing Femininity: FIFA, Soccer, and World Cup Web Sites - Lindsay Mean
5. Gendered Sports Dirt: Interrogating Sex and the Single Beer Commercial - Lawrence A. Wenner
6. Hegemonic Masculinity and the Rogue Warrior: Lance Armstrong as (Symbolic) American - Bryan E. Denham, Andrea Duke
7. Do You Believe in Nationalism? American Patriotism in Miracle - Michael L. Butterworth
8. The Whiteness of Sport Media/Scholarship - Mary G. McDonald
9. A Content Analysis of Racial Representations of NBA Athletes on Sports Illustrated Magazine Covers, 1970-2003 - Benjamin D. Goss, Andrew L. Tyler, Andrew C. Billings
10. Sporting Images of Disability: Murderball and the Rehabilitation of Masculine Identity - James L. Cherney, Kurt Lindemann
11. The Effects of Outcome of Mediated and Live Sporting Events on Sports Fans' Self- and Social Identities - Jennings Bryant, R. Glenn Cummins
12. The Institutional(ized) Nature of Identity in and Around Sport(s) - Kelby K. Halone
About the Editors
About the Contributors
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