Excellence in Business Communication / Edition 3

Excellence in Business Communication / Edition 3

by John V. Thill
     
 

KEY BENEFIT: This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations thatSee more details below

Overview

KEY BENEFIT: This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills.

KEY TOPICS: Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters).

MARKET: With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.

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Product Details

ISBN-13:
9780070069077
Publisher:
McGraw-Hill Companies, The
Publication date:
09/28/1995
Edition description:
3rd ed

Table of Contents

Checklists
Preface
Ch. 1Communicating Successfully in an Organization2
Ch. 2Understanding Business Communication21
Ch. 3Communicating Interculturally39
Ch. 4Communicating Through Technology59
Ch. 5Planning Business Messages76
Ch. 6Composing Business Messages94
Ch. 7Revising Business Messages116
Ch. 8Writing Direct Requests146
Ch. 9Writing Routine, Good-News, and Goodwill Messages170
Ch. 10Writing Bad-News Messages202
Ch. 11Writing Persuasive Messages232
Ch. 12Writing Short Reports264
Ch. 13Planning Long Reports294
Ch. 14Writing Long Reports319
Ch. 15Writing Resumes and Application Letters370
Ch. 16Interviewing for Employment and Following Up400
Ch. 17Listening, Interviewing, and Conducting Meetings426
Ch. 18Giving Speeches and Oral Presentations444
Appendix AFormat and Layout of Business Documents465
Appendix BDocumentation of Report Sources484
Appendix CFundamentals of Grammar and Usage495
Appendix DCorrection Symbols513
ReferencesR-1
AcknowledgmentsA-1
IndexesI-1

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