Excellence in Business Communication / Edition 3

Excellence in Business Communication / Edition 3

by John V. Thill
     
 

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ISBN-10: 0070069077

ISBN-13: 9780070069077

Pub. Date: 09/28/1995

Publisher: McGraw-Hill Companies, The

KEY BENEFIT: This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that

Overview

KEY BENEFIT: This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills.

KEY TOPICS: Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters).

MARKET: With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.

Product Details

ISBN-13:
9780070069077
Publisher:
McGraw-Hill Companies, The
Publication date:
09/28/1995
Edition description:
3rd ed

Table of Contents

Prefacexv
Part IFoundations of Business Communication1
1Understanding Business Communication2
2Communicating in Teams: Collaboration, Listening, Nonverbal, and Meeting Skills25
3Communicating Interculturally48
Part IIThe Three-Step Writing Process71
4Planning Business Messages72
5Writing Business Messages99
6Completing Business Messages133
Part IIILetters, Memos, E-Mail, and Other Brief Messages159
7Writing Routine, Good-News, and Goodwill Messages160
8Writing Bad-News Messages197
9Writing Persuasive Messages230
Part IVReports and Oral Presentations269
10Planning Business Reports and Proposals270
11Writing Business Reports and Proposals315
12Completing Formal Reports and Proposals358
13Giving Speeches and Oral Presentations403
Part VEmployment Messages431
14Writing Resumes and Application Letters432
15Interviewing for Employment and Following Up466
Appendix AFormat and Layout of Business Documents491
First Impressions491
Letters492
Envelopes502
Memos505
E-Mail506
Time-Saving Messages508
Reports508
Meeting Documents510
Appendix BDocumentation of Report Sources513
Chicago Style513
APA Style516
MLA Style516
Appendix CFundamentals of Grammar and Usage519
1.0Grammar519
2.0Punctuation528
3.0Mechanics532
4.0Vocabulary533
Appendix DCorrection Symbols537
Content and Style537
Grammar, Usage, and Mechanics538
Proofreading Marks539
ReferencesR1
AcknowledgementsA1
Name/Organization/Brand/Company IndexI1
Subject IndexI7

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