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Excellence in Communicating Organizational Strategy
     

Excellence in Communicating Organizational Strategy

by Donald P. Cushman (Editor), Sarah Sanderson King (Editor)
 

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Essays on how organizations effectively communicate strategy to optimize performance.

Effectively communicating an organization’s strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing

Overview

Essays on how organizations effectively communicate strategy to optimize performance.

Effectively communicating an organization’s strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.

Editorial Reviews

From the Publisher
“This book links two topics—strategy and communication—in a quite powerful way.” — Jeffrey Katzer, coauthor of Evaluating Information: A Guide for Users of Social Science Research
Booknews
In these 14 essays, scholars of communication and technology, consultants, and businessmen present case studies and describe effective organizational practices in a variety of contexts and a range of levels. More specifically, they discuss the communication of organizational strategy concerning competition, crises, marketing, research, manufacturing, training, management, and leadership. Among the companies examined are Microsoft, E-land, and the Indian Point 3 Nuclear Power Plant. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780791450338
Publisher:
State University of New York Press
Publication date:
07/28/2001
Series:
SUNY series in International Management Series
Pages:
269
Product dimensions:
6.00(w) x 9.00(h) x (d)

Meet the Author

Donald P. Cushman is CEO of The Cushman Group and Professor Emeritus of Communication, University at Albany, State University of New York. He is also the coeditor of the SUNY series, Human Communication Processes.

Sarah Sanderson King is CFO of The Cushman Group and Professor Emerita of Communication at Central Connecticut State University. Together they have written many books, including Continuously Improving an Organization’s Performance: High-Speed Management, also published by SUNY Press.

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