Excellence in Communicating Organizational Strategy

Excellence in Communicating Organizational Strategy

by Donald P. Cushman
     
 

ISBN-10: 0791450341

ISBN-13: 9780791450345

Pub. Date: 07/28/2001

Publisher: State University of New York Press

Effectively communicating an organization’s strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and…  See more details below

Overview

Effectively communicating an organization’s strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.

Product Details

ISBN-13:
9780791450345
Publisher:
State University of New York Press
Publication date:
07/28/2001
Series:
SUNY series in International Management Series
Edition description:
New Edition
Pages:
269
Product dimensions:
6.00(w) x 9.00(h) x (d)

Table of Contents

1Excellence in Communicating Organizational Strategy: An Introduction1
2Stimulating and Integrating the Development or Organizational Communication through High-Speed Management11
3Killer Strategies for Competitiveness: The Case at Microsoft27
4High-Speed Management Strategies for Competitiveness: The E-land, a Korean Multinational57
5Intersections between Crisis and Management: A Case Study81
6Excellence in Communication During a Crisis: The Case of Indian Point 3 Nuclear Power Plant91
7R&D and Marketing Strategy for Cross-Cultural Cooperation: A Cross-Pacific Study between China and the U.S.109
8Strategies for Survival in the Global Marketplace: A Study of the Australian Pharmaceutical Industry121
9Beyond Benchmarking Institutional Advancement: Jump-Start to Fund-raising Excellence139
10Intuition and Metacommunication Strategies in Times of Change163
11The Strategic Impact of Affect on Decision-Making187
12Training Strategies for Excellence: Selecting the Appropriate Models for the Specific Task205
13Strategies of Leadership Excellence for Corporate Survival221
14A Summary and Conclusion to Excellence in Communicating Organizational Strategy251
List of Contributors255
Index261

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