Exceptional Customer Service: Exceed Customer Expectations to Build Loyalty & Boost Profits [NOOK Book]

Overview

When the going's tough, companies that survive will be those that build the greatest loyalty—by exceeding expectations. Yet, too often, companies ignore their customers' needs and wants. Today, industries like airlines, retail businesses, and restaurants are feeling consumer pushback.

With new, updated examples from more than fifty companies—from Chik-Fil-A restaurants to the Ritz-Carlton hotel chain to online retailer Zappos.com—this book ...

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Exceptional Customer Service: Exceed Customer Expectations to Build Loyalty & Boost Profits

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Overview

When the going's tough, companies that survive will be those that build the greatest loyalty—by exceeding expectations. Yet, too often, companies ignore their customers' needs and wants. Today, industries like airlines, retail businesses, and restaurants are feeling consumer pushback.

With new, updated examples from more than fifty companies—from Chik-Fil-A restaurants to the Ritz-Carlton hotel chain to online retailer Zappos.com—this book shows managers how to go from so-so service to amazing service.

In today's market, customer service is a key competitive advantage. This book shows you how to expand your customer base when the industry is shrinking, use new media to reach consumers, and make a lasting, great impression on customers.

When businesses are fighting to survive, creating a great experience for customers isnit just important—it's essential.

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Product Details

  • ISBN-13: 9781440504358
  • Publisher: F+W Media
  • Publication date: 8/18/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 224
  • Sales rank: 1,317,499
  • File size: 3 MB

Meet the Author

Lisa Ford (Atlanta, GA) is a customer service expert and speaker with more than twenty years of experience helping organizations win customers and keep them loyal. She is the author of many books, videos, and the bestselling training series, "How to Give Exceptional Customer Service."


David McNair (Charleston, SC) is a speaker, author, and consultant on employee and customer focus. With more than thirty years of experience, he began his work with AT&T before transitioning to a career in healthcare administration. In 1999, he founded the McNair Group, a performance enhancement firm based in Charleston, SC.

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