Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business

by Neen James

Overview

Luxury levers are the golden key to revenue, in any industry

Luxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out—creating unforgettable experiences and forging deeper client connections that drive lasting success.

Author, speaker, and consultant Neen James introduces you to secrets from the luxury industry that will grow your business. With her experience elevation model, she offers an insider’s look into how to increase revenue from your most important clients. She shows you how, by paying close attention to your clients, you shift from transactional to transformational relationships with them. Doing so, you create lifelong advocates who will draw more and more such valuable clients to you.

The first lesson is that luxury is about experiences, not things. With this lens, James shows you how to elevate every aspect of your brand and every touchpoint with your clients. She introduces you to the five luxury levers—entice, invite, excite, delight, ignite—and offers you systems you can implement immediately to introduce the principles of luxury into your daily operations.

Drawing on world-class luxury mindset research, interviews with leading experts in the luxury industry, and her extensive background in luxury, James reveals how to set your business apart. By the end of this book, you will understand how to unlock the secrets of the luxury world of exclusive access, build advocates, increase revenue, and differentiate yourself.

Product Details

ISBN-13:	9781774586259
Publisher:	Page Two Books, Inc.
Publication date:	10/14/2025
Pages:	200
Product dimensions:	5.70(w) x 8.35(h) x 0.85(d)

About the Author

Neen James is a leadership expert, dynamic keynote speaker, and the author of Folding Time and Attention Pays. With boundless energy, quick wit, and actionable insights, she helps leaders achieve greater focus, productivity, and influence. James has been named one of the Top 30 Leadership Speakers by Global Gurus multiple years in a row for her work with some of the world’s most prestigious brands, including Viacom, Comcast, Virtuoso Travel, Four Seasons, and the FBI. As a strategic advisor and trusted confidante to CEOs and executives across multiple industries, James empowers individuals to prioritize what matters most, create impactful moments, and foster lasting connections. Originally from Australia, James is living her best life in Tampa, Florida.

Editorial Reviews

“James’s advice is both practical and insightful . . . She entreats readers to think of luxury as inclusive . . . [it's a] bold, passionate approach to creating memorable client experiences.” —Booklife Reviews

From the Publisher

2025-07-22
A five-step plan for elevating the customer experience of your business.

Business coach James here distills her 20 years of professional experience into something she calls the Experience Elevation Model, which allows businesses to transform their brands by creating a luxury mindset. “Do your clients feel a sense of belonging to your brand?” the author asks. “Do they realize that you cater to them?” The Elevation Model is the key to encouraging this, James asserts. Her five steps begin with "Entice," offering "unique, personalized, and exclusive experiences" to clients and customers, which James illustrates with the example of the "swanky" new Delta Air Lines customer lounges. Then follows "Invite," which draws clients further into the brand experience. Next comes "Excite"—the goal is to create "memorable, share-worthy, surprising experiences that encourage clients to engage with your brand." "Delight" is when the company begins to offer clients solicitous luxury experiences, and "Ignite" turns clients into loyal fans of the service. In each chapter, the author elaborates on one of these luxury levers, using examples ranging from a TED Talk given byToy Story co-writer Andrew Stanton (“We are born problem solvers; stories deepen our understanding as human beings”) to a newsletter by “world-class marketer” Ann Handley. Throughout the text, James’ consistently upbeat, energetic voice makes it easy to understand why CEOs would rely on her for advice; readers in the corporate sphere will feel empowered. Her broader Elevation Model is comprehensive, but equally intriguing are the smaller measures she suggests, most of them revolving around enhancing experiences (such as the idea of adding a pleasant custom scent to your lobby or office, so clients will associate it with your brand). The concentrated focus on improving customer experience is a welcome, nonmercenary approach, and it’s enhanced by James’ very friendly tone.

An optimistic experience-based guide to improving customer brand-perception.

Kirkus Reviews