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In Executing Your Strategy, Mark Morgan, Raymond Levitt, and William Malek present six imperatives that enable you to do the right strategic projects—and do those projects right. And it is no accident that the six imperatives combine to create the acronym INVEST: Ideation—Clarify and communicate purpose, identity and long range intention; Nature—Develop alignment between strategy, structure and culture based on ideation; Vision—Create clear goals and metrics aligned to strategy and guided by ideation—Engagement—Do the right projects based on the strategy through portfolio management; Synthesis: Do projects and programs right, in alignment with portfolio; and Transition: Move the project and program outputs into operations where benefit is realized. Full of intriguing company examples and practical advice, this crucial new resource shows you how to make strategy happen in your organization.
Posted October 22, 2008
Mark Morgan, Raymond E. Levitt and William Malek, a team with academic and hands-on experience at strategy execution, go directly to the heart of getting things accomplished. As they observe, the business scene is littered with the ruins of strategies that looked good on paper but failed the test of execution. Such failures often happen because strategic thinkers neglect project leaders. The authors clearly identify three ¿strategy-making imperatives¿ and three ¿project leadership imperatives,¿ and explain how to implement them. They explain the pivotal need to align a project¿s structural elements. getAbstract believes that this book, which is generally well-written and pointed, with minimal jargon, will be valuable to any strategist or project leader.
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