"A goldmine of insight and instruction. Anyone planning any type of business event, large or small, must have a copy of this book!"
—Lisa K. Altizer, Marketing Director, Mercer Mall, West Virginia
"As usual, Judy Allen has written a valuable book filled with important information. She adds depth and breadth to the body of practical knowledge about the nuts and bolts of event strategy and tactics. This volume should at all times be on the desk of every planner and every business executive charged with planning an event."
—David Sorin, Esq., CEO, Management Mpowerment Associates, and Author of The Special Events Advisor: A Business and Legal Guide for Event Professionals
"Intelligent planning and thorough execution are the keys to success for any corporate function. Judy Allen outlines a succinct, practical methodology that will ensure your next event achieves its stated business objectives and creates a positive lasting impression."
—Zeke Adkins, Co-founder, Luggage Forward
"In today’s competitive business climate, a ‘business as usual’ approach to corporate events and functions simply does not work. Judy Allen has compiled in one comprehensive guide everything today’s successful executive needs to know to take this strategic function to the next level."
—Evans Gebhardt, Executive Vice President, Eos Airlines, Inc.