Executive's Guide to E-Business: From Tactics to Strategy / Edition 1by Martin V. Deise, Conrad Nowikow, Patrick King, Amy Wright
Pub. Date: 05/01/2000
Today, executives and managers who still view e-business as a passing fad or only as a vision of the future risk being left behind. Clearly, e-business is here now and here to stay. E-business once belonged solely to aggressive start-ups that grabbed market share by positioning themselves between traditional companies and their customers. Increasingly, traditional… See more details below
Today, executives and managers who still view e-business as a passing fad or only as a vision of the future risk being left behind. Clearly, e-business is here now and here to stay. E-business once belonged solely to aggressive start-ups that grabbed market share by positioning themselves between traditional companies and their customers. Increasingly, traditional companies are waking up and fighting back by using e-business to leapfrog the competition and achieve sustained competitive advantage.
While much attention has been given to the business-to-consumer (B2C) aspect of e-business, the business-to-business (B2B) component is what twenty-first-century executives need to understand to win over the long term. Companies that successfully integrate e-business into their strategies are held in higher regard by the financial markets and generate greater shareholder value than those that do not. The growing number of high-profile e-business success stories offers indisputable evidence of the benefits of online business savvy. Today's and tomorrow's e-xecutives need to know how they can achieve similar results.
Written by PricewaterhouseCoopers professionals, Executive's Guide to E-Business: From Tactics to Strategy offers a new model that prepares you to implement the changes necessary to guide your company through the dynamic e-business panorama. Perhaps for the first time, this model provides a holistic view of e-business, placing all of the key issues within a simple, understandable framework. Further, it clarifies the e-business positions a company can occupy and presents a detailed analysis of the benefits, pitfalls, technologies, and implications of each. The authors guide you through four e-business snapshots: channel enhancement, value chain integration, industry transformation, and convergence. Along the way, they provide answers to the many questions, both basic and complex, currently facing executives.
Questions such as:
- What e-business position should I hold, and how fast should I move?
- How do I best use e-nabling technologies for competitive advantage?
- How will e-business affect my company's organization, people, processes, and technology?
- How do I forge and then structure the strategic partnerships I will need to satisfy customers who expect far more than in the past?
Both accessible and comprehensive, this indispensable book will also show you how to manage risk in the e-business environment and how to prepare your company to take its place among the fully e-nabled extraprises-extended enterprises consisting of companies and their value chain partners-that will define the e-business landscape of the future.
Whether your goal is to explore the fast-moving panorama of the e-business world or to formulate a winning e-business strategy, this book will help you chart a course for e-business success and show you how to leverage this powerful force to achieve competitive excellence.
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Table of Contents
Snapshot One: Channel Enhancement.
Snapshot One: Effects of Channel Enhancement on Organizations, People, Process, and Technology.
Snapshot Two: Value Chain Integration.
Snapshot Two: Effects of Value Chain Integration on Organizations, People, Processes, and Technology.
Snapshot Three: Industry Transformation.
Snapshot Three: Effects of Industry Transformation on Organizations, People, Processes, and Technology.
Snapshot Four: Convergence.
Snapshot Four: Effects of Convergence on Organizations and People.
Managing Risk in E-Business.
Navigating Change: Becoming an Extraprise-Ready Company.
An Analytical Framework for E-Business.
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