Exercise Workbook for Newsom/Haynes' Public Relations Writing: Form & Style / Edition 9

Exercise Workbook for Newsom/Haynes' Public Relations Writing: Form & Style / Edition 9

by Doug Newsom, Jim Haynes
     
 


A great partner to Newsom and Haynes' PUBLIC RELATIONS WRITING, this exercise book includes realistic scenarios involving different situations and companies. Ask your representative about ordering a bundle of the text and workbook to save your students money.See more details below

Overview


A great partner to Newsom and Haynes' PUBLIC RELATIONS WRITING, this exercise book includes realistic scenarios involving different situations and companies. Ask your representative about ordering a bundle of the text and workbook to save your students money.

Product Details

ISBN-13:
9780495904984
Publisher:
Cengage Learning
Publication date:
01/01/2010
Edition description:
New Edition
Pages:
160
Product dimensions:
7.30(w) x 9.10(h) x 0.30(d)

Table of Contents


Part I: PR WRITING: ROLE & RESPONSIBILITY.
1. Public Relations and the Writer.
2. Ethical and Legal Responsibilities of the PR Writer.
3. Persuasion. Part II: PREPARING TO WRITE.
4. Research for the Public Relations Writer.
5. The Public Relations Planning Process. Part III: WRITING PRINCIPLES.
6. Writing to Clarify and Simplify the Complex.
7. Grammar, Spelling and Punctuation. Part IV: WRITING FOR TRADITIONAL & NEW MEDIA.
8. Writing for Converged Traditional Media and Social Media.
9. Media Kits, Media Pitches, Backgrounders & Position Papers. Part V: WRITING FOR SELECT PUBLICS.
10. Message Design Concepts.
11. Email, Memos and Letters.
12. Reports & Proposals.
13. Writing Advertising Copy.
14. Newsletters.
15. Brochures.
16. Magazines.
17. Speeches and Other Presentations. Part VI: WRITING IN TURBULENT TIMES.
18. Crisis Communication.
Appendix A: Readability Formulas.
Appendix B: Copy Fitting.

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