Exito comercial: Practicas Administrativas y Contextos Culturales / Edition 5

Paperback (Print)
Rent
Rent from BN.com
$32.69
(Save 81%)
Est. Return Date: 06/16/2014
Buy Used
Buy Used from BN.com
$102.63
(Save 39%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $20.66
Usually ships in 1-2 business days
(Save 87%)
Other sellers (Paperback)
  • All (20) from $20.66   
  • New (9) from $100.41   
  • Used (11) from $20.66   

Overview

Looking for the perfect guide to help you succeed in the Spanish speaking business world? ÉXITO COMERCIAL: PRÁCTICAS ADMINISTRATIVAS Y CONTEXTOS CULTURALES, QUINTA EDICIÓN, will provide you with a solid foundation in business vocabulary, basic business and cultural concepts, and situational practice. By using the text, audio CD, and web-delivered media, you will soon have the skills you need for success!

Read More Show Less

Product Details

  • ISBN-13: 9781439086124
  • Publisher: Cengage Learning
  • Publication date: 3/11/2010
  • Edition description: Fifth Edition, Spanish-English Language Edition
  • Edition number: 5
  • Pages: 527
  • Sales rank: 294,983
  • Product dimensions: 7.30 (w) x 9.00 (h) x 0.90 (d)

Meet the Author

Dr. Michael Scott Doyle (PhD, University of Virginia) is a Professor of Spanish, Translation Studies, and Business Spanish at the University of North Carolina at Charlotte. Dr. Doyle served as a Distinguished Visiting Professor of Spanish at the United States Air Force Academy (USAFA) during the 2013-2014 academic year. At UNC Charlotte he chaired the Department of Foreign Languages (1993-99) and served as Graduate Coordinator (1999-2003 and 2005-2009), Director of the Certificate in Business Spanish (1998-), and Director of the undergraduate and graduate Certificates in Translating and Translation Studies (2000-2012). He also chaired the Department of Spanish and Portuguese at San Diego State University (1991-93). To date, Dr. Doyle has 76 publications (64 single-authored), among them 13 books as well as book chapters, articles, essays, translations, interviews, and other contributions. Most recently, he is the author of a trilogy of articles on Business Language Studies, Business Spanish, and Language and Spanish for Specific Purposes: "Business Language Studies in the United States: On Nomenclature, Context, Theory, and Method" (focus issue of The Modern Language Journal); "Business Spanish in the United States: Evolution, Method and Markets" (Cuadernos de ALDEEU [Asociacion de Licenciados y Doctores Espanoles en los Estados Unidos; Spanish Professionals in America, Inc.]); and "Continuing Provisional Theoretical Cartography in the LSP Era" (Scholarship and Teaching on Languages for Specific Purposes [LSP]). He is certified by the American Translators Association (ATA) in both Spanish to English and English to Spanish translation.

T. Bruce Fryer (PhD, University of Texas-Austin) is Distinguished Professor Emeritus of Spanish at the University of South Carolina-Columbia where he taught from 1970-2005. He worked with the Master's of International Business Program for 28 years, and for sixteen years he directed Faculty Development in International Business workshops for Spanish professors through the Center for International Business (CIBER) at USC. He has worked in the area of language for business and the professions in Colombia, Costa Rica, Mexico, Venezuela, Costa Rica, Spain, Puerto Rico, and Trinidad and Tobago and he continues to serve on numerous editorial boards for business language instruction. He is co-author or editor of twenty articles or chapters dealing with the preparation of teachers for the professions, appearing in the Modern Language Journal, Hispania, and Foreign Language Annals, and 15 books including Spanish for the Business Traveler, and Spanish and Portuguese for Business and the Professions (AATSP), along with this text. Results of his Fulbright study in Equatorial Guinea were published in the Afro-Hispanic Review. In a career spanning 50 years, he has taught Spanish language, linguistics, and culture at all levels of instruction. He currently teaches at the University of South Carolina-Beaufort.

Ronald C. Cere (Ph.D., New York University) is a Professor of Spanish in Eastern Michigan University's (EMU) Language and International Trade Program and has taught Business Spanish since 1975 at various U.S. universities and for Fortune 500 companies, notably MASCO Corp. He has published numerous books, manuals, and articles for Coleccion Iberia, McGraw-Hill, Hispania, Canadian Modern Language Journal, The American Association of Teachers of Spanish and Portuguese (AATSP), and Dimensions, and has delivered over 150 presentations, seminars, and workshops nationally and internationally on commercial Spanish and other foreign language subjects, especially cross-cultural communication. Professor Cere co-chaired EMU's annual conference on Language and Communication for World Business and the Profession, was Director of the Career Division of the AATSP, organizations, such as the American Council on the Teaching of Foreign Languages, the Modern Language Association, the Southern Conference on Language Teaching, the American Association of Teachers of Spanish and Portuguese, and the Society of Training and Development.

Read More Show Less

Table of Contents

PREFACE TO FIFTH EDITION. 1. EL COMERCIO GLOBAL Y EL CONTEXTO HISPANO: GEOGRAFIA, DEMOGRAFIA, IDIOMA Y CULTURA. Integridad y etica empresariales. Lectura comercial: Los contextos del comercio global. La economia global. Para pensar. El comercio y los numerous. La geografia y la poblacion mundial. Los idiomas del mundo y la creciente importancia del espanol. El comercio entre EUA e Hispanoamerica. Otros paises donde se habla espanol. El idioma y la cultura en los negocios. Glosario de terminos y conceptos fundamentals. 2. LA EMPRESA. Integridad y etica empresariales. Lectura comercial:Organizacion y clasificacion de la empresa commercial. Constitucion de la empresa. Para pensar. Una vista panorámica de Espana. La actualidad economica espanola. Una vista panorámica de Guinea Ecuatorial La actualidad economica guineoecuatoriana. Lectura cultural: Personalismo, individualismo y familia. Sintesis comercial y cultural. Actividades comunicativas. Análisis y comparacion. 3. LA GERENCIA. Integridad y etica empresariales. Lectura comercial: Requisitos y modelos administrativos estadounidenses e hispanos. Para pensar. Una vista panorámica de Mexico. La actualidad economica Mexicana. Lectura cultural. El estilo directivo hispano: honor, exito, comunicacion y trato social. Sintesis comercial y cultural. Actividades comunicativas Análisis y comparacion. 4. LA BANCA Y LA CONTABILDAD. Integridad y etica empresariales. Lectura comercial: Custodia y control del dinero. Para pensar. Una vista panorámica de Guatemala. La actualidad economica guatemalteca. Una vista panorámica de Honduras. La actualidad economica hondurena. Lectura cultural: Banca, oportunidad, estabilidad, desarrollo y acceso. Sintesis comercial y cultural. Actividades comunicativas. Análisis y comparacion. 5. LOS BIENES RAICES Y EL EQUIPO. Integridad y etica empresariales. Lectura comercial: Las inversiones de capital a largo y a corto plazo. Para pensar. Una vista panorámica de El Salvador. La actualidad economica salvadorena. Una vista panorámica de Nicaragua. La actualidad economica nicaragüense Lectura cultural. El campo y la ciudad. Sintesis comercial y cultural. Actividades comunicativas. Análisis y comparacion. 6. LA OFICINA. Integridad y etica empresariales. Lectura comercial: Sistemas y equipo de la oficina moderna. Para pensar. Una vista panorámica de Costa Rica. La actualidad economica costarricense. Una vista panorámica de Panamá. La actualidad economica panamena Lectura cultural: El hombre, la mujer y el empleo. Sintesis comercial y cultural. Actividades comunicativas. Análisis y comparacion. 7. LOS RECURSOS HUMANOS Y LAS RELACIONES LABORALES. Integridad y etica empresariales. Lectura comercial: Contratacion, pago y negociacion laboral. Para pensar. Una vista panorámica de Venezuela. La actualidad economica venezolana. Lectura cultural: Actitudes ante el trabajo. Sintesis comercial y cultural Actividades comunicativas. Análisis y comparacion. 8. BIENES Y SERVICIOS. Integridad y etica empresariales. Lectura comercial: Productos y servicios. Para pensar. Una vista panorámica de Colombia. La actualidad economica colombiana. Una vista panorámica de Ecuador. La actualidad economica ecuatoriana. Lectura cultural:actitudes hacia el tiempo y la tecnologia. Sintesis comercial y cultural. Actividades comunicativas. Análisis y comparacion. 9. MARKETING I: MERCADOS Y PUBLICIDAD. Integridad y etica empresariales. Lectura comercial: Segmentacion del mercado y publicidad. Para pensar. Una vista panorámica del Peru. La actualidad economica peruana Una vista panorámica de Bolivia. La actualidad economica boliviana. Lectura cultural:Lengua, lenguaje y anuncios. Sintesis comercial y cultural. Actividades comunicativas. Análisis y comparacion. 10. MARKETING II: COMPRAVENTA, TRANSPORTE Y ALMACENAJE Integridad y etica empresariales. Lectura comercial: La compraventa y otras funciones del marketing. La venta del producto y su distribucion. El transporte y el almacenaje. El control de riesgos. La estructuracion de precios. Para pensar. Una vista panorámica de Chile. La actualidad economica chilena. Lectura cultural: Imperialismo espanol, religion y comercio. Sintesis comercial y cultural. Actividades comunicativas. Análisis y comparacion. 11. LAS FINANZAS. Integridad y etica empresariales. Lectura comercial: El financiamiento, los inversionistas y la bolsa. Para pensar. Una vista panorámica de Paraguay. La actualidad economica paraguaya. Una vista panorámica de Uruguay. La actualidad economica uruguaya. Lectura cultural: Dinero, riqueza y estatus social. Sintesis comercial y cultural. Actividades comunicativas. Análisis y comparacion. 12. LA ENTRADA EN EL MERCADO INTERNACIONAL: LOS PAISES HISANOPARLANTES. Integridad y etica empresariales. Lectura comercial: Al encuentro de mercados internacionales. Para pensar. Una vista panorámica de Argentina. La actualidad economica argentina. Una vista panorámica de Brasil. La actualidad economica brasilena. Lectura cultural: El viaje de negocios al extranjero. Sintesis comercial y cultural. Actividades comunicativas. Análisis y comparacion. 13. LA IMPORTACION Y LA EXPORTACION. Integridad y etica empresariales. Lectura comercial: Prácticas e intermediarios del comercio internacional. Integridad Iy etica empresariales. Una vista panorámica de la Republica Dominicana. La actualidad economica dominicana. Una vista panorámica de Cuba. La actualidad economica cubana. Lectura cultural: El ambiente legal de la importacion y exportacion. Sintesis comercial y cultural. Actividades comunicativas Análisis y comparacion. 14. LAS PERSPECTIVAS PARA EL FUTURO. Integridad y etica empresariales. Lectura comercial: Preparacion del gerente para el comercio internacional. Una vista panorámica de Puerto Rico. La actualidad economica puertorriquena. Una vista panorámica de los Estados Unidos. La actualidad economica estadounidense . Lectura cultural: La presencia hispana en los Estados Unidos de America Sintesis comercial y cultural. Actividades comunicativas. Análisis y comparacion. Apendice 1:Protocolo telefonico. Apendice 2:Siglas y acronimos. Apendice 3:Los numeros y sistemas de pesos, medidas, y temperature. Apendice 4:La entrevista de trabajo. VOCABULARIO Espanol - Ingles. VOCABULARIO Ingles - Espanol.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)