Exito Comercial: Practicas Administration y Contextos Culturals / Edition 3

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Overview

This upper-level Business Spanish text gives students an in-depth introduction to the Spanish-speaking business world.

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Product Details

  • ISBN-13: 9780030282836
  • Publisher: Cengage Learning
  • Publication date: 10/10/2000
  • Language: Spanish
  • Edition description: Older Edition
  • Edition number: 3
  • Pages: 529

Meet the Author

Dr. Michael Scott Doyle is a Professor of Spanish at the University of North Carolina at Charlotte, where he chaired the Department of Languages and Culture Studies from 1993-1999. At San Diego State University he was co-director of a very successful Certificate in Translation Studies program, Director of the Madrid Chamber of Commerce Business Spanish Testing Services, and a Research Fellow of the federally-funded Center for International Business Education and Research (CIBER). He has served as a core instructor and co-director at seven two-week Faculty Development in International Business (FDIB) seminars sponsored by the University of South Carolina, at one week-long FDIB sponsored by Thunderbird, the Garvin School of International Management, at five International Business and Foreign Language Workshops for Foreign Language Educators at the University of Memphis, and at two Workshops in International Business for Foreign Language Specialists at the University of Illinois, all CIBER institutions. He has conducted numerous faculty training workshops on Spanish for Business and International Trade at conferences sponsored by the American Council on the Teaching of Foreign Languages (ACTFL), the American Association of Teachers of Spanish and Portuguese (AATSP), the American Assembly of Collegiate Schools of Business (AACSB), the Eastern Michigan University Annual Conference on Languages and Communication for World Business and the Professions, and at Duke University's Annual Foreign Language Faculty Development in International Business (Fuqua School of Business and CIBER).

Ronald C. Cere (Ph.D., New York University) is a Professor of Spanish in Eastern Michigan University's(EMU) Language and International Trade Program and has taught Business Spanish since 1975 at various U.S. universities and for Fortune 500 companies, notably MASCO Corp. He has published numerous books, manuals, and articles for Colección Iberia, McGraw-Hill, Hispania, Canadian Modern Language Journal, The American Association of Teachers of Spanish and Portuguese (AATSP), and Dimensions, and has delivered over 150 presentations, seminars, and workshops nationally and internationally on commercial Spanish and other foreign language subjects, especially cross-cultural communication. Professor Cere co-chaired EMU's annual conference on Language and Communication for World Business and the Profession, was Director of the Career Division of the AATSP, organizations, such as the American Council on the Teaching of Foreign Languages, the Modern Language Association, the Southern Conference on Language Teaching, the American Association of Teachers of Spanish and Portuguese, and the Society of Training and Development.

T. Bruce Fryer (Ph.D., University of Texas-Austin) is Professor of Spanish at the University of South Carolina-Columbia and has been Coordinator of the Spanish track of the Master's of International Business (MIBS) in which he has taught since the program's inception in 1974. He has directed business language workshops for high school and college teachers of Spanish, and for eleven consecutive years he has directed Faculty Development in International Business (FDIB) workshops through the Center for International Business Education and Research (CIBER) at the University of South Carolina. His publications have appeared in Hispania, Foreign Language Annals, and the Modern Language Journal. He is co-author of Spanish for the Business Traveler, a Dictionary and Reference for International Business, has appeared in its second edition with Barron's. He is co-editor of Spanish and Portuguese for Business and the Professions, a volume prepared for and sponsored by the American Association of Teachers of Spanish and Portuguese (AATSP). He serves on numerous editorial boards for business language instruction and regularly serves as a consultant to colleges and universities planning to establish or develop language programs for special purposes. His current research area is Hispanic language, culture, and literature of Equatorial Guinea in Africa.

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Table of Contents

El Comercio y El Contexto Hispano. La Empresa. La Gerencia. La Banca y La Contabilidad. Los Bienes Raices y El Equipo. La Oficina. Los Recursos Humanos. Los Bienes y Servicios. Marketing I: La Publicidad. Marketing II: La Compraventa. Las Finanzas. El Mercado Internacional. La Exportación y La Importación. Las Perspectivas Para El Futuro.

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