exito comercial: Practicas administrativas y contextos culturales (with Audio CD) / Edition 4

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The best-selling text for the Business Spanish course, ÉXITO COMERCIAL gives post-intermediate students of Spanish a solid foundation in business vocabulary, basic business and cultural concepts, and situational practice that will prepare them for success in today's Spanish-speaking business world. This comprehensive and definitive program integrates textual, aural, visual, and web-delivered media to deliver the most complete instructional and learning experience. More than just a handbook containing frequently-used business terms and grammatical constructions, ÉXITO COMERCIAL turns students into potential professionals by improving the critical thinking and problem-solving skills needed in the business world. Each chapter incorporates a representative variety of situations, transactions, and conflicts into real-life communicative activities and simulations that challenge students to find effective and profitable solutions while developing geo-demographic literacy and cross-cultural communication skills. Flexible, dynamic, written by leaders in the Business Spanish field, the wealth of exercises and activities in ÉXITO COMERCIAL makes it ideal for use in higher education, companies, banks, agencies, and other language and culture training institutes.

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Product Details

  • ISBN-13: 9781413006919
  • Publisher: Cengage Learning
  • Publication date: 6/15/2005
  • Edition description: REV
  • Edition number: 4
  • Pages: 560
  • Product dimensions: 7.30 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Dr. Michael Scott Doyle (PhD, University of Virginia) is a Professor of Spanish, Translation Studies, and Business Spanish at the University of North Carolina at Charlotte. Dr. Doyle served as a Distinguished Visiting Professor of Spanish at the United States Air Force Academy (USAFA) during the 2013-2014 academic year. At UNC Charlotte he chaired the Department of Foreign Languages (1993-99) and served as Graduate Coordinator (1999-2003 and 2005-2009), Director of the Certificate in Business Spanish (1998-), and Director of the undergraduate and graduate Certificates in Translating and Translation Studies (2000-2012). He also chaired the Department of Spanish and Portuguese at San Diego State University (1991-93). To date, Dr. Doyle has 76 publications (64 single-authored), among them 13 books as well as book chapters, articles, essays, translations, interviews, and other contributions. Most recently, he is the author of a trilogy of articles on Business Language Studies, Business Spanish, and Language and Spanish for Specific Purposes: "Business Language Studies in the United States: On Nomenclature, Context, Theory, and Method" (focus issue of The Modern Language Journal); "Business Spanish in the United States: Evolution, Method and Markets" (Cuadernos de ALDEEU [Asociacion de Licenciados y Doctores Espanoles en los Estados Unidos; Spanish Professionals in America, Inc.]); and "Continuing Provisional Theoretical Cartography in the LSP Era" (Scholarship and Teaching on Languages for Specific Purposes [LSP]). He is certified by the American Translators Association (ATA) in both Spanish to English and English to Spanish translation.

T. Bruce Fryer (PhD, University of Texas-Austin) is Distinguished Professor Emeritus of Spanish at the University of South Carolina-Columbia where he taught from 1970-2005. He worked with the Master's of International Business Program for 28 years, and for sixteen years he directed Faculty Development in International Business workshops for Spanish professors through the Center for International Business (CIBER) at USC. He has worked in the area of language for business and the professions in Colombia, Costa Rica, Mexico, Venezuela, Costa Rica, Spain, Puerto Rico, and Trinidad and Tobago and he continues to serve on numerous editorial boards for business language instruction. He is co-author or editor of twenty articles or chapters dealing with the preparation of teachers for the professions, appearing in the Modern Language Journal, Hispania, and Foreign Language Annals, and 15 books including Spanish for the Business Traveler, and Spanish and Portuguese for Business and the Professions (AATSP), along with this text. Results of his Fulbright study in Equatorial Guinea were published in the Afro-Hispanic Review. In a career spanning 50 years, he has taught Spanish language, linguistics, and culture at all levels of instruction. He currently teaches at the University of South Carolina-Beaufort.

Ronald C. Cere (Ph.D., New York University) is a Professor of Spanish in Eastern Michigan University's (EMU) Language and International Trade Program and has taught Business Spanish since 1975 at various U.S. universities and for Fortune 500 companies, notably MASCO Corp. He has published numerous books, manuals, and articles for Coleccion Iberia, McGraw-Hill, Hispania, Canadian Modern Language Journal, The American Association of Teachers of Spanish and Portuguese (AATSP), and Dimensions, and has delivered over 150 presentations, seminars, and workshops nationally and internationally on commercial Spanish and other foreign language subjects, especially cross-cultural communication. Professor Cere co-chaired EMU's annual conference on Language and Communication for World Business and the Profession, was Director of the Career Division of the AATSP, organizations, such as the American Council on the Teaching of Foreign Languages, the Modern Language Association, the Southern Conference on Language Teaching, the American Association of Teachers of Spanish and Portuguese, and the Society of Training and Development.

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Table of Contents

PREFACE TO FOURTH EDITION. 1. EL COMERCIO Y EL CONTEXTO HISPANO: GEOGRAFIA, DEMOGRAFIA, IDIOMA Y CULTURA. Los contextos del comercio global. La economia global. El comercio y los numeros. La geografia y la poblacion mundial. Los idiomas del mundo y la creciente importancia del espanol. El comercio entre EUA e Hispanoamerica. Otros paises donde se habla espanol. El idioma y la cultura en los negocios. 2. LA EMPRESA. Lectura comercial: Organizacion y clasificacion de la empresa comercial. Actividad particular. Control legal. Tamano. Constitucion de la empresa. Una vista panorámica de Espana. La actualidad economica espanola. Una vista panorámica de Guinea Ecuatorial. La actualidad economica guineoecuatoriana. Lectura cultural: Independencia y familia. Sintesis comercial y cultural. Actividades comunicativas. 3. LA GERENCIA. Lectura comercial: Requisitos y modelos administrativos. Una vista panorámica de Mexico. La actualidad economica mexicana. Lectura Cultural: El estilo directivo mexicano: Honor, exito, trato social. Sintesis comercial y cultural. Actividades comunicativas. 4. LA BANCA Y LA CONTABILIDAD. Lectura comercial: Custodia y control del dinero. Banco y banca. La contabilidad o contaduria. Una vista panorámica de Guatemala. La actualidad economica guatemalteca. Una vista panorámica de Honduras. La actualidad economica hondurena. Lectura cultural: Banca, contabilidad, comercio y etica. Sintesis comercial y cultural. Actividades comunicativas. 5. LOS BIENES RAICES Y EL EQUIPO. Lectura comercial: Las inversiones de capital a largo y a corto plazo. Una vista panorámica de El Salvador. La actualidad economica salvadorena. Una vista panorámica de Costa Rica. La actualidad economica costarricense. Lectura cultural: El campo y la ciudad. Sintesis comercial y cultural. Actividades comunicativas. 6. LA OFICINA. Lectura comercial: Sistemas y equipo de la oficina moderna. Una vista panorámica de Nicaragua. La actualidad economica nicaragüense. Una vista panorámica de Panamá. La actualidad economica panamena. Lectura cultural: El hombre, la mujer y el empleo. Sintesis comercial y cultural. Actividades comunicativas. 7. LOS RECURSOS HUMANOS Y LAS RELACIONES LABORALES. Lectura comercial: Contratacion, pago y negociacion laboral. Una vista panorámica de Venezuela. La actualidad economica venezolana. Lectura cultural: Actitudes hacia el trabajo. Sintesis comercial y cultural. Actividades comunicativas. 8. BIENES Y SERVICIOS. Lectura comercial: Productos y servicios. Una vista panorámica de Colombia. La actualidad economica colombiana. Una vista panorámica de Ecuador. La actualidad economica ecuatoriana. Lectura cultural: Actitudes hacia el tiempo y la tecnologia. Sintesis comercial y cultural. Actividades comunicativas. 9. MARKETING I: MERCADOS Y PUBLICIDAD. Lectura comercial: Segmentacion del mercado y publicidad. Una vista panorámica de Peru. La actualidad economica peruana. Una vista panorámica de Bolivia. La actualidad economica boliviana. Lectura cultural: Lengua, lenguaje y anuncios. Sintesis comercial y cultural. Actividades comunicativas. 10. MARKETING II: COMPRAVENTA, TRANSPORTE Y ALMACENAJE. Lectura comercial: La compraventa y otras funciones del marketing. La venta del producto y su distribucion. El transporte y el almacenaje. El control de riesgos. La estructuracion de precios. Una vista panorámica de Chile. La actualidad economica chilena. Lectura cultural: Imperialismo espanol, religion y comercio. Sintesis comercial y cultural. Actividades comunicativas. 11. LAS FINANZAS. Lectura comercial. El financiamiento, los inversionistas y la bolsa. Una vista panorámica de Paraguay. La actualidad economica paraguaya. Una vista panorámica de Uruguay. La actualidad economica uruguaya. Lectura cultural. Dinero, riqueza y estatus social. Sintesis comercial y cultural. Actividades comunicativas. 12. LA ENTRADA EN EL MERCADO INTERNACIONAL: LOS PAISES HISPANOPARLANTES Y BRASIL. Lectura comercial. Al encuentro de mercados internacionales. Una vista panorámica de Argentina. La actualidad economica argentina. Una vista panorámica de Brasil. La actualidad economica brasilena. Lectura cultural. El viaje de negocios al extranjero. Sintesis comercial y cultural. Actividades comunicativas. 13. LA IMPORTACION Y LA EXPORTACION. Lectura comercial. Prácticas e intermediarios del comercio internacional. Una vista panorámica de la Republica Dominicana. La actualidad economica dominicana. Una vista panorámica de Cuba. La actualidad economica cubana. Lectura cultural. El ambiente legal de la importacion y exportacion. Sintesis comercial y cultural. Actividades comunicativas. 14. LAS PERSPECTIVAS PARA EL FUTURO. Lectura comercial. Preparacion del gerente para el comercio internacional. Una vista panorámica de Puerto Rico. La actualidad economica puertorriquena. Una vista panorámica de Estados Unidos. La actualidad economica estadounidense. Lectura cultural: La presencia hispana en los Estados Unidos de America. Sintesis comercial y cultural. Actividades comunicativas. Apendice A: Protocolo telefonico. Apendice B: Siglas y acronimos (Abbreviations and Acronyms). Apendice C: Los sistemas de numeros, pesas, medidas y temperatura. Apendice D: La entrevista de trabajo. VOCABULARIO: Espanol - Ingles. Ingles - Espanol. ÍNDICE TEMÁTICO. ÍNDICE DE TABLAS INFORMATIVAS SOBRE PAÍSES HISPANOPARLANTES, BRASIL Y ESTADOS UNIDOS DE AMÉRICA: Argentina. Bolivia. Brasil. Chile. Colombia. Costa Rica. Cuba. Ecuador. El Salvador. Espana. Estados Unidos de America. Guatemala. Guinea Ecuatorial. Honduras. Mexico. Nicaragua. Panamá. Paraguay. Peru. Puerto Rico. Republica Dominicana. Uruguay. Venezuela.

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