Expectations and the Food Industry: The Impact of Color and Appearance / Edition 1

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Overview

This book tackles expectations and how they arise, expectations associated with strangers involved in the food industry, with the business façade, advertisement and packaging, as well as expectations engendered in store and restaurant and from the food itself. This holistic approach has been taken because total appearance images and expectations are critical in separate and interlinking ways to all aspects of food research, development, production, marketing, sales and preparation, as well as consumption. Above all, they are critical to each individual customer whether they are in the kitchen, store, restaurant or pub.

This book seeks to help those in all areas of industry who contribute to the visual stimulus experienced by the customer. These include architects, store designers, and food producers, whether they be banquet chef or manufacturer, as well as those in advertising and packaging or having responsibility for training customer contact staff. It will also serve as a text for students and graduates of food science, marketing in its widest sense, retailing, and those concerned with food and its presentation.

Although this book is directed at members of the food industry, the philosophy, approach, and interpretation apply to all industries and service sectors that depend on a person's visual appraisal of an object, scene, or situation.

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Product Details

  • ISBN-13: 9780306472916
  • Publisher: Springer US
  • Publication date: 4/30/2003
  • Edition description: 2002
  • Edition number: 1
  • Pages: 198
  • Product dimensions: 6.02 (w) x 9.42 (h) x 0.70 (d)

Table of Contents

Preface.
1. Color, appearance and expectations.
2. Perception of color and appearance.
3. Lighting and illumination.
4. Appearance and expectations of the stranger.
5. Color, appearance and expectations in advertising and packaging.
6. Color, appearance and expectations from building façades.
7. Color, appearance and expectations in the store.
8. Appearance and expectations in the food and drink consumption environment.
9. Color, appearance and expectations of food.

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