Expectations and the Food Industry: The Impact of Color and Appearance / Edition 1

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"This book seeks to help those in all areas of the food industry who contribute to the visual stimulus experienced by the customer. These include architects, store designers, and food producers, whether they be banquet chefs or manufacturers, as well as those in advertising and packaging or those having responsibility for training customer contact staff. It will also serve as a text for students and graduates of food science, marketing in its widest sense, retailing and those concerned with food and its presentation." Although this book is directed at members of the food industry, the philosophy, approach, and interpretation apply to all industries and service sectors that depend on a person's visual appraisal of an object, scene, or situation.
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Product Details

  • ISBN-13: 9780306472916
  • Publisher: Springer US
  • Publication date: 4/30/2003
  • Edition description: 2002
  • Edition number: 1
  • Pages: 198
  • Product dimensions: 6.02 (w) x 9.42 (h) x 0.70 (d)

Table of Contents

1. Color, appearance and expectations.
2. Perception of color and appearance.
3. Lighting and illumination.
4. Appearance and expectations of the stranger.
5. Color, appearance and expectations in advertising and packaging.
6. Color, appearance and expectations from building fa├žades.
7. Color, appearance and expectations in the store.
8. Appearance and expectations in the food and drink consumption environment.
9. Color, appearance and expectations of food.

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