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From Barnes & NobleThe Barnes & Noble Review
There's visual design. Web design. Interaction design. Marketing. Branding. But increasingly, none of these are sufficient by themselves. Because you're trying to design something too big to fit in any of those boxes: an experience. In this book, Nathan Shedroff takes on the daunting task of showing how to design experiences. The result is an experience in itself, an extraordinary visual book with something to inspire you on virtually every page.
Shedroff states his case succinctly: "[T]he elements that contribute to superior experiences are knowable and reproducible, which make them designable." To that end, he presents a remarkably broad range of experiences -- and their lessons. Not just web experiences, either (though you will find some, from smartmoney.com's Map of the Market to haringkids.com's online coloring books). As Shedroff points out, most technological experiences "have paled in comparison to real-world experiences and have been relatively unsuccessful as a result." Hence, you'll find amusement parks here, and the dances of fireflies, and IRS Form 1040-EZ.
You'll find ideas about interactivity, productivity, sight, sound, metaphor, control, wisdom... Maybe you won't be able to use all of them. But you'll never look at experience the same way again.(Bill Camarda)
--Bill Camarda is a consultant, writer, and web/multimedia content developer with nearly 20 years' experience in helping technology companies deploy and market advanced products and services. He served for nearly ten years as vice president of a New Jersey-based marketing company, where he supervised a wide range of graphics and web design projects. His 15 books include Special Edition Using Word 2000