The Experience Economy: Work is Theatre & Every Business a Stage

The Experience Economy: Work is Theatre & Every Business a Stage

by B. Joseph Pine
     
 


Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet… See more details below

Overview


Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.

Read More

Product Details

ISBN-13:
9780875848198
Publisher:
Harvard Business Review Press
Publication date:
05/01/1999
Pages:
272
Product dimensions:
6.38(w) x 9.40(h) x 1.00(d)

Table of Contents

PREVIEW Step Right Upix
1 Welcome to the Experience Economy1
2 Setting the Stage27
3 The Show Must Go On45
4 Get Your Act Together69
5 Experiencing Less Sacrifice81
INTERMISSION A Refreshing Experience95
6 Work Is Theatre101
7 Performing to Form119
8 Now Act Your Part139
9 The Customer Is the Product163
10 Finding Your Role in the World185
ENCORE Exit, Stage Right205
Notes207
Index231
Credits249
About the Authors253

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >