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How Experiential Marketing Is Changing the Brand World
Copyright © 2007 Max Lenderman
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Excerpted from Experience the Message by Max Lenderman Copyright © 2007 by Max Lenderman. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
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Posted June 16, 2007
A plethora of great case studies, stories and anecdotes of some of the best and latest marketing and advertising campaigns that broke through. A fun read, goes by fast and delivers on the promise of changing the way we think about marketing.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.