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From the Publisher“Besides being a substantive contribution to marketing literature, Experience the Message is a damn good read.” — Ageless Marketing
“At times riveting, always opinionated.”
— Georgia Straight
"Max Lenderman’s new book will prove to be seminal in our understanding of how the world of marketing is radically changing and how to successfully make that transition. Experience the Message is a must read for thoughtful marketing executives."
—Karl Moore, columnist for Marketing Magazine
"With all of the changes occurring in the advertising/marketing world today, we need some new guides and Max is one of them! A book you should have in your library if you're serious about navigating the new marketing world"
—David Polinchock, Brand Experience Lab
"To be brief, Max is one of the sharpest minds operating in experiential mediums today. Clearly, the sky is the limit for Max. He is someone to watch closely."
—Erik Hauser, CD/Founder Swivel Media