Expert Oracle Database Architecture: 9i and 10g Programming Techniques and Solutions

Expert Oracle Database Architecture: 9i and 10g Programming Techniques and Solutions

by Thomas Kyte
Expert Oracle Database Architecture: 9i and 10g Programming Techniques and Solutions

Expert Oracle Database Architecture: 9i and 10g Programming Techniques and Solutions

by Thomas Kyte

eBook1st ed. (1st ed.)

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Overview

“THINK.” In 1914, Thomas J. Watson, Sr. joined the company that was to become IBM, and he brought with him this simple one-word motto. It was an exhortation to all IBM employees, no matter their role, to take care in decision-making and do their jobs with intelligence. “THINK” soon became an icon, appearing on publications, calendars, and plaques in the offices of many IT and business managers within and outside IBM, and even in The New Yorker magazine cartoons. “THINK” was a good idea in 1914, and it is a good idea now. “Think different.” More recently, Apple Computer used this slogan in a long-running advertising campaign to revitalize the company’s brand, and even more important, to revo- tionize how people think of technology in their daily lives. Instead of saying “think differently,” suggesting how to think, Apple’s slogan used the word “different” as the object of the verb “think,” suggesting what to think (as in, “think big”). The advertising campaign emphasized creativity and creative people, with the implication that Apple’s computers uniquely enable innovative solutions and artistic achievements. When I joined Oracle Corporation (then Relational Software Incorporated) back in 1981, database systems incorporating the relational model were a new, emerging technology.

Product Details

ISBN-13: 9781430200673
Publisher: Apress
Publication date: 11/07/2006
Sold by: Barnes & Noble
Format: eBook
Pages: 768
File size: 2 MB

About the Author

Thomas Kyte is vice president of the Core Technologies Group at Oracle Corporation and has been with the company since version 7.0.9 was released in 1993. Kyte, however, has been working with Oracle since version 5.1.5c. At Oracle, Kyte works with the Oracle database, and more specifically, he helps clients who are using the Oracle database and works directly with them specifying and building their systems or rebuilding and tuning them. Prior to working at Oracle, Kyte was a systems integrator who built large-scale, heterogeneous databases and applications for military and government clients.Tom Kyte is the same "Ask Tom" whose column appears in Oracle Magazine, where he answers questions about the Oracle database and tools that developers and database administrators struggle with every day.

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