Explaining Research: How to Reach Key Audiences to Advance Your Work

Explaining Research: How to Reach Key Audiences to Advance Your Work

by Dennis Meredith
     
 

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ISBN-10: 0199732051

ISBN-13: 9780199732050

Pub. Date: 02/25/2010

Publisher: Oxford University Press, USA

Scientists and engineers must explain their research to general audiences accessibly and engagingly, to advance understanding of their work as well as their careers. Whether the audience consists of colleagues, institutional leaders, legislators, corporate sponsors, funding agency administrators, or the general public, a researcher's ability to communicate complex

Overview

Scientists and engineers must explain their research to general audiences accessibly and engagingly, to advance understanding of their work as well as their careers. Whether the audience consists of colleagues, institutional leaders, legislators, corporate sponsors, funding agency administrators, or the general public, a researcher's ability to communicate complex scientific concepts critically impacts the continued success and existence of his or her work.

Drawing on knowledge gleaned from a forty-year career in research communication, Dennis Meredith maps out how researchers can utilize a wide range of communication tools and techniques to disseminate their discoveries to important audiences. Explaining Research shows how to use Web sites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach the key audiences, emphasizing that a strong understanding of each audience allows a more effective communication tailored to its unique background and needs. The book features revealing insights from scores of the country's leading science communication experts, including academics, authors, journalists, and public information officers.

Product Details

ISBN-13:
9780199732050
Publisher:
Oxford University Press, USA
Publication date:
02/25/2010
Edition description:
New Edition
Pages:
376
Product dimensions:
6.10(w) x 9.50(h) x 1.00(d)

Table of Contents

Introduction: Explaining Your Research Is a Professional Necessity 1

Part I Learning a New Communications Paradigm

1 Understand Your Audiences 17

2 Plan Your Research Communication Strategy 30

Part II Effectively Reaching Your Peers

3 Give Compelling Talks 39

4 Develop Informative Visuals 60

5 Create Effective Poster Presentations 68

6 Write Clear Research Explanations 71

7 Build a Quality Web Site 80

Part III Engaging Lay Audiences

8 Forge Your Research Communications Strategy 99

9 The Essential News Release 108

10 Craft Releases That Tell Your Research Story 116

11 Target Releases to Key Audiences 134

12 Produce Effective Research Photography 143

13 Produce Informative Research Videos 156

14 Organize Dynamic Multimedia Presentations 169

15 Create E-Newsletters, Wikis, Blogs, Podcasts, Social Networks, and Webinars 172

16 Write Popular Articles, Op-Eds, and Essays 194

17 Author Popular Books 213

18 Become a Public Educator 223

19 Persuade Administrators, Donors, and Legislators 231

Part IV Explaining Your Research through the Media

20 Parse Publicity's Pros and Cons 249

21 Understand Journalists 255

22 Meet Journalists' Needs 267

23 Prepare for Media Interviews 274

24 Make the Interview Work for You 286

25 Protect Yourself from Communication Traps 308

26 Manage Media Relations at Scientific Meetings 327

27 Should You Be a Public Scientist? 335

Index 341

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