Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change

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Did You Know That Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but they also reshuffle the deck and change the rules of the game. Exploiting Chaos is the ultimate business survival guide for all those looking to change the world. Topics include Sparking a Revolution, Trend Hunting, Adaptive Innovation, and Infectious Messaging.

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Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change

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Overview

Did You Know That Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but they also reshuffle the deck and change the rules of the game. Exploiting Chaos is the ultimate business survival guide for all those looking to change the world. Topics include Sparking a Revolution, Trend Hunting, Adaptive Innovation, and Infectious Messaging.

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Editorial Reviews

The Guardian (UK)
A new breed of trend spotter.
MTV
On the forefront of cool.
The Lavin Agency
The hottest speaker in America.
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Product Details

  • ISBN-13: 9781592405077
  • Publisher: Penguin Group (USA)
  • Publication date: 9/1/2009
  • Format: Mass Market Paperback
  • Pages: 272
  • Product dimensions: 7.00 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Jeremy Gutsche, MBA, CFA, is an innovation expert, host of Trend Hunter TV, one of North America's most requested keynote speakers, and the founder of TrendHunter.com, the world's largest network for trend spotting and innovation, boasting an audience of roughly 10 million monthly views. Routinely sourced by the media, Jeremy's broad appeal ranges from The Economist and The Financial Times to Entertainment Tonight and FOX News. He has been described as "a new breed of trend spotter" by The Guardian, "an eagle eye" by Global TV, an "Oracle" by The Globe and Mail and "on the forefront of cool" by MTV.

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Table of Contents

Foreword Guy Kawasaki Kawasaki, Guy 14

Pt. 1 A Bit of History 17

Pt. 2 Culture of Revolution 45

Perspective 51

Experimental Failure 85

Customer Obsession 103

Intentional Destruction 129

Pt. 3 Trend Hunting 159

Pt. 4 Adaptive Innovation 197

Pt. 5 Infectious Messaging 229

Footnotes 268

Image credits 271

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