This is not a traditional encyclopedic text filled with technical details. Rather it is a modern, "back-to-basics" book written expressly to promote economic literacy and engage students in learning about how economics affects them as citizens in our society. Coupled with pedagogical innovations that are well-grounded in learning theory research, the text's visually effective design and captivating content inspire students to actually read the chapters. It succeeds like no other text in taking the intimidation out of economics and in meeting its goal of explaining the material in a manner that will "bring students the same feeling of excitement and relevance” the author felt when taking his first economics class.
Product dimensions: 8.40 (w) x 11.10 (h) x 1.34 (d)
Meet the Author
A professor of economics within Pepperdine's Seaver College, Robert Sexton is a graduate of California Lutheran College. He received his masters and PhD degrees from the University of Colorado.
He writes frequently for economic and business journals and is the author of nine books on economics, including his newly released Essentials of Economics published by South-Western/Thomason-Learning Publishers. Other notable works include Exploring Economics: A Pathway to Problem Solving, Exploring Microeconomics: A Pathway to Problem Solving, Exploring Macroeconomics: A Pathway to Problem Solving, and Microeconomics. His research spans American economic history, economic policy analysis, statutes and enforcement costs, public choice, regional economics, migration, and economic education.
Sexton has been a visiting professor at UCLA and was Pepperdine's 1991 Professor of the Year. Sexton's professional achievements have been recognized with the Howard A. White Memorial Teaching Award and the Luckman Distinguished Teaching Fellowship, and multiple Merit Acceleration Awards for excellence in teaching and research.
1. The Role and Method of Economics. 2. Six Powerful Ideas for the Economics Way of Thinking. APPENDIX: Working with Graphs. 3. Scarcity and the Economizing Problem. 4. Supply and Demand. 5. Elasticities. 6. Consumer Choice and Welfare. APPENDIX: Consumer Choice Theory. 7. The Public Sector. 8. Introduction to Macroeconomy. 9. Measuring Economic Performance. 10. Economic Growth in the Global Economy. 11. Aggregate Demand. APPENDIX: Aggregate Expenditure Model. 12. Aggregate Supply and Macroeconomic Equilibrium. 13. Fiscal Policy. 14. Money and the Banking System. 15. The Federal Reserve System and Monetary Policy. 16. Issues in Macroeconomic Theory and Policy. 17. International Trade. 18. International Finance.