Exploring the Art and Technology of Web Design / Edition 1

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This introduction to designing high-impact websites shows how to combine an understanding of design principles with the right images and the right authoring software to create visually compelling Web sites that offer a first-rate user experience. In a highly practical approach, the reader is introduced to essential features of basic programs of Web design-Macromedia Dreamweaver and Flash plus HTML-as well as how these programs interact with the Web design features of Adobe Photoshop and Illustrator. Unlike the many software books that devote in-depth coverage to just one of these programs, Exploring the Art and Technology of Web Design takes the holistic approach designers need to succeed in a client-driven work environment, delivering a thorough understanding of ALL of the elements that go into great web design. An examination of key related topics-vector and pixel images, FTP programs, simple digital audio and video-editing software-contributes to the development of both a technological understanding of the software and a conceptual understanding of the design principles that lead to the creation of striking Web sites.

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Product Details

  • ISBN-13: 9781401871079
  • Publisher: Cengage Learning
  • Publication date: 7/15/2005
  • Series: Graphic Design/Interactive Media Series
  • Edition description: BK&CD-ROM
  • Edition number: 1
  • Pages: 384
  • Product dimensions: 7.92 (w) x 10.06 (h) x 0.65 (d)

Meet the Author

Ruth Ann Anderson teaches in the Fine Arts department at California State University Northridge in Los Angeles and in the Digital Media Art department at Orange Coast Community College in Costa Mesa, California. Ruth Ann's art and written work have been featured in several books highlighting noted women designers.

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Table of Contents

SECTION I ON STAGE: HTML Chapter 1 The Basics: An Introduction to the Internet, HTML and Web Safe Colors Chapter 2 Images, Links, and HTML Tables SECTION II ON STAGE: DREAMWEAVER Chapter 3 An Introduction to Site Design, Save for the Web Features, Image Maps, and Dreamweavers Chapter 4 Navigation, Linking, and Image Slicing in Photshop and Illustrator Chapter 5 Ramesets, Grames, and Navigation with Rollovers Chapter 6 Navigation in Four Parts, Gesture, and Type Chapter 7 Layers, Media Files, FTP, and Uploading to the internet SECTION III ON STAGE: FLASH Chapter 8 An Introduction to the Flash Environment, Frame-by-Frame Animation, and Symbols Chapter 9 Creating Motion Tweens, Motion Guides, and Illustrator SWFs Chapter 10 Masks and Raster Images Chapter 11 An Introduction to ActionScript Chapter 12 Type and Movie Clips Chapter 13 Importing Audio and Video Chapter 14 Creating a Web Site and Scenes Chapter 15 Creating a Web Site with Root ActionScript Chapter 16 Optimizing Publishing, and Uploading to the Internet Index

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