Exploring the Elements of Design / Edition 2by Poppy Evans, Mark A. Thomas
Pub. Date: 08/15/2007
Publisher: Cengage Learning
With the same straightforward approach and dynamic examples that made the first edition so popular, this fully revised second edition of Exploring The Elements of Design again presents the very latest in graphic design concepts side by side with some of the best contemporary design work. Created by two leading designer-educators as a very practical and very visual introduction to the art of graphic design, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples, and diagrams that clearly show how these principles operate in successful design solutions.
Coverage begins with a presentation of primary design elements and principles, moves on to the use of color, typography, and imagery, and concludes with an overview of the field of graphic design and related career options. The revised second edition adds new and insightful material on creative thinking, visual problem-solving, and research strategies used to pursue effective design solutions plus Web and New Media applications to reflect the most current media design trends-all designed to prepare readers for success in every aspect of the ever-changing world of graphic design.
Look inside for these outstanding features: Profiles of contemporary designers and illustrators, with samples from their portfolios, offer personal glimpses into the careers of successful professionals. Full-color diagrammatic breakdowns of professional design solutions clearly and visually explain how basic design elements and principles are put to work. Clear, concise explanations show how to apply and integrate the design concepts of color theory, drawing, and typography as well as 2D, 3D,and 4D design.
About the Author:
Poppy Evans an Assistant Professor in Communication Arts at the Art Academy of Cincinnati
About the Author:
Mark Thomas is Professor and Chair of the Communication Arts Department at the Art Academy of Cincinnati
Table of Contents
Defining the Language of Design 2
Typography in Design 38
Imagery in Design 72
Color and Design 106
Managing Effective Design 154
Research and Visual Communication 188
Media for Communication Artists 218
From Student to Professional 246
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