Exploring the Elements of Design / Edition 2

Exploring the Elements of Design / Edition 2

by Poppy Evans, Mark A. Thomas
     
 

ISBN-10: 1418038555

ISBN-13: 9781418038557

Pub. Date: 08/15/2007

Publisher: Cengage Learning

With the same straightforward approach and dynamic examples that made the first edition so popular, this fully revised second edition of Exploring The Elements of Design again presents the very latest in graphic design concepts side by side with some of the best contemporary design work. Created by two leading designer-educators as a very practical and very visual

Overview

With the same straightforward approach and dynamic examples that made the first edition so popular, this fully revised second edition of Exploring The Elements of Design again presents the very latest in graphic design concepts side by side with some of the best contemporary design work. Created by two leading designer-educators as a very practical and very visual introduction to the art of graphic design, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples, and diagrams that clearly show how these principles operate in successful design solutions.

Coverage begins with a presentation of primary design elements and principles, moves on to the use of color, typography, and imagery, and concludes with an overview of the field of graphic design and related career options. The revised second edition adds new and insightful material on creative thinking, visual problem-solving, and research strategies used to pursue effective design solutions plus Web and New Media applications to reflect the most current media design trends-all designed to prepare readers for success in every aspect of the ever-changing world of graphic design.

Look inside for these outstanding features: Profiles of contemporary designers and illustrators, with samples from their portfolios, offer personal glimpses into the careers of successful professionals. Full-color diagrammatic breakdowns of professional design solutions clearly and visually explain how basic design elements and principles are put to work. Clear, concise explanations show how to apply and integrate the design concepts of color theory, drawing, and typography as well as 2D, 3D,and 4D design.

About the Author:
Poppy Evans an Assistant Professor in Communication Arts at the Art Academy of Cincinnati

About the Author:
Mark Thomas is Professor and Chair of the Communication Arts Department at the Art Academy of Cincinnati

Product Details

ISBN-13:
9781418038557
Publisher:
Cengage Learning
Publication date:
08/15/2007
Series:
Design Concepts Series
Edition description:
REV
Pages:
304
Product dimensions:
7.90(w) x 9.90(h) x 0.70(d)

Table of Contents


Preface     ix
Defining the Language of Design     2
Typography in Design     38
Imagery in Design     72
Color and Design     106
Managing Effective Design     154
Research and Visual Communication     188
Media for Communication Artists     218
From Student to Professional     246
Glossary     270
Index     278

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